Sociallyin Insider

Posted by Hillary Cox on May 25, 2015

3 Benefits of A Mobile Friendly Website

Everyone talks about mobile friendly sites, but do you really know what the benefits are? Here are 3 benefits of a mobile friendly website!

Have you ever dealt with the struggle of not being able to access a mobile website? Well if so, we’re here to help you avoid this common mishap.  

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The following are three benefits to mobile websites, and explain why you should want to implement them.  

USER EXPERIENCE

We all know the feeling of trying to access a link via our mobile web browser, and then everything crashes.  If it doesn’t crash, chances are that you’re frustrated within the first few seconds and say “just forget it”.  

This is a pain most people have experienced when a mobile site is not optimized.  It leaves the audience grumpy, and not wanting to come back for more.  

Which makes this the #1 reason why you should want to invest in a mobile friendly website.  

It allows your audience to function properly throughout your site and become delighted with your content - which is what you’re trying to do in the first place - Make it easy on your audience!IMG_2189

MOBILE SEO

Recently, as most of you probably know, Google updated their algorithm.  What is called Mobilegeddon in the tech world, is a real thing, and really affects your SEO ranking.  

Google offers a mobile test in which you can see if your site is, in fact, mobile friendly, but if it’s not, that’s where the real problems come in.  

Once it is determined if you site is NOT mobile friendly, you will be demoted within the Google search engine.  Bumping your website back to the second, or third search page, or possibly beyond that!

You want your site to be easy to find, not just easy to navigate.  It’s important that you have adequate SEO for your website, and it’s really important if you have adequate mobile SEO.  Screen_Shot_2015-05-08_at_9.17.24_AM

COMPETITIVE ADVANTAGE 

In the fast paced environment of marketing, it’s important to stay on top of the game.  

Everything is constantly changing, and you need to be aware of what your competitors are up to.  

However, competitive advantage is a benefit of a mobile friendly website.  Whether or not your competition has mobile friendly sites, it still works in your benefit at out ranking them.  

It helps to visit you competitions sites to see if they are mobile friendly, and if they are, this will help give you a better idea of the needed landscape and where you mobile site falls.  

A good comparison of competitive advantage lies between Dell and HP

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After this, you should understand the importance of a mobile website.  It not only benefits you, but also your audience.  It allows for easy access, as well as higher SEO ranking.  A mobile website allows you to gain a competitive advantage and thrive within the digital world!


Thank you for reading 3 Benefits of a Mobile Friendly Website.  I hope you enjoyed the content and found it useful in your marketing tactics.  Be sure to check out Sociallyin’s other blog post, and don’t forget to share them with your friends and colleagues via social media! Free Mobile Assessment

Hillary Cox



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