In every industry, there are things you must know whether it is well known or a secret learned over time. Marketing is the same way. So what are some things every marketer should know? Here's three:
Social Media is necessary.
At the beginning of this year, there were 2.078 billion active social media accounts (We Are Social). With that many people involved, how can you afford to not have a social web presence? You must decide what social networks are best for your company/products. Social media is also a great tool for customer service.
Grabbing attention isn’t as important as holding attention.
The idea used to be that building awareness would increase sales. But if you build awareness of your industry and don’t continue helping people through the sales funnel, you are likely generating leads for your competitors. Customers should be treated like partners, not prospects. So, focus more on holding people's attention.
Marketing isn't all about selling.
Have fun with marketing! If you aren't passionate about your work, your customers won't be either. The humor State Farm uses in their commercials is fun and playful. Strive to be passionate about your campaigns, your customers will follow your lead. It should start and end with fun.