Interested in boosting your company's social media presence? If so, then continue to read on and discover why you should use Instagram ads for your online marketing plans.
1. Allows people and advertisers to do more
Advertisers want to drive business results across a variety of objectives- from awareness and message association to website visits and offline sales- and Instagram ads can serve all those goals. This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app.
2. Enhanced targeting
People come to Instagram to follow their passions, from travel and fashion to cars and entertainment. They want to see ads that reflect the things they care about. Advertisers also want to target their messages in more effective ways and reach people not just because of their age, location and gender, but because of the pope, places and things they love.
3. Engaged Community
Instagrammers are passionate about the platform and their love for amazing imagery. You'll reach people who are open to new perspectives.
4. Visual Medium
Instagram's simple design allows captivating visuals to take center stage. Each image or video fills the screen with nothing to clutter the experience.
5. Empowers businesses large and small
People want to connect with businesses of all sizes on Instagram, from their favorite local clothing stores and restaurants to the largest brands in the world. To give all business the opportunity to reach the right people, Instagram is working to make advertising available through an Instagram Ads API and Facebook ad buying interfaces over the coming months.
Check out these additional resources that'll help you get the most from your efforts:
At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.