“What do you do as a social media manager? Do you post one picture and are done for the day?” A question I have gotten so many times from family and friends as a social media manager.
It’s a little bit more than that.
One definition of a social media manager I found: “A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.”
While I do spend a lot of time posting on the different social media platforms, so much more goes into the job.
To start my day, I check my emails and tasks for the day. I then get on all of the social media platforms for each company I manage and make sure if any negative comments are said, they are taken care of right away.
Then I go on to retweet and reply to people engaging with the brand. This can be easy if people are mentioning the brand. Or you can use keywords to search for people talking about the brand without actually tagging them.
From there I will go through and publish posts or schedule posts to be sent out for the day. It’s important to know what times your audience will most likely see your post on social media.
During some point during my day, I will browse for interesting blog posts and news articles that I think people from each persona will find interesting. You never really know what you could find.
The rest of the day can be spent coming up with ideas for content creation (even making some content), writing blogs (here we are), checking how the posts are doing, and researching new forms of social media and new strategies to use the ones I already know about.