Just like anything in the world that you want to be great at, you have to have a process to follow, you have to practice and you have to execute. If you want to be a great quarterback and you don't read the defense, you don't take your correct dropback steps, you'll find yourself ignored and sitting on the bench. Poor execution is never rewarded.
Content marketing within Inbound Marketing is the same way. You could have the best content offer ever created, but if your distribution stinks, your exposure will reflect just that.
I am the Creative Director and I'm fortunate to work on the fun side of the business. Photography, design, social media, tag lines and all, allowing me to play with all sorts of exciting projects, everything a kid could ask for.