Sociallyin Insider

Posted by Olivia Chatham on July 17, 2015

How Buyer Personas Benefit Your Marketing Strategy

How creating and implementing buyer personas in your company's inbound marketing strategy can help drive results

Topics: Inbound Marketing

Looking to improve your digital marketing strategy by targeting prospective customers? If so, then continue to read on and learn how creating buyer personas can benefit your company's marketing method.

Buyer_Personas__Your_Marketing_Strategy

Buyer Personas are semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals. They help with every stage of the inbound methodology.

Effective Targeting

Your buyer personas are who you're trying to reach. Instead of trying to attract, convert, close, and delight all 3 billion people on the internet, focus on the users most likely to become customers.

Help You Create The Right Content

Since you now know more about your ideal customers based on data and research, you can tailor content to fit the personas. The right content will most effectively attract your ideal visitors, convert them into leads, and close them into customers.

Guide Product and Serve Development

If you know what your personas are trying to achieve, you can create things to help them reach their goals and overcome their challenges. This is what will really keep them coming back and turn them into loyal customers and promoters.

Remember, if you don't nail down your buyer personas, every aspect of your inbound marketing will suffer.


Check out these additional resources that'll help you get the most from your efforts:

How to Create Student Buyer Personas

Keep this information in mind and you will be successfully using buyer personas for your marketing strategy in no time.


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Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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