Social media is an integral part of inbound marketing. By accurately implementing any or all platforms in your marketing plan, your company can use social media to gain leads. So how to attract leads with social media?
Well Planned Out Strategy
The first step to utilizing social media should always be developing a strategy that includes the platforms that will be used and what type of content will be posted to each one. Set measurable and realistic objectives and goals for your marketing. This will help ensure that every profile is properly used to generate leads.
Talk to the People Talking About You
Make sure to regularly monitor your company's name to know when people are talking about you. Listen and respond to feedback by offering help and advice. Don't simply pitch sales messages- have genuine conversations with your customers.
Create Downloadable Content
By creating downloadable content in exchange for contact information, you can educate your target audience while increasing your email marketing and sales pipeline. Some forms of downloadable content consist of eBooks, infographics, and guides.
Offer Special Promotions and Coupons
Offering special promotions and discounts is a beneficial way to gain sincere leads. People love saving money on things they need or are interested in. By including offers in advertisements, in downloadable content, and at the end of webinars, you'll find your targeted audience getting closer to becoming a qualified lead and future customer.
Contests allow your business to effectively engage with potential prospects and gather valuable information from leads. The key is making the incentive something related to your actual product or service to ensure you will gain qualified leads. A good example of a contest give-a-away is an extended free trial of one of your products or a free upgrade to one of your services.
Check out these additional resources that'll help you get the most from your efforts:
- Why Inbound Marketers Need to Use Social Media
- Social Media Success: Attracting and Retaining Clients
- How to Manage Several Accounts
Keep this information in mind and you will be having social media success in no time!
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