Is your Instagram lacking the pizazz of original branded content?
Not a graphic designer? Me either.
Hey, it happens to everyone. When it comes to your social media, quality is a key factor in growing your following and engagement.
In this article I will show you what I use to create effective, professional, and engaging images that can be used across all platforms.
So why exactly do you need to create images for social media? Well the reason behind this is that times are a-changin’. Social platforms have evolved to satisfy the visual- centric world we live in. Types of visuals can include:
Pictures of your employees
Even slapping text onto a picture you took at the grocery store
…. The list goes on. Here’s what I have seen to be true, by just posting words over an image makes the difference between a post that has no engagement, and a post that goes viral.
So let’s get jiggy with your content.
First things first, let’s find some photos online.
Stock photos are not what they used to be, they are less, well, stocky. You can check out this article by Creative Bloq that Highlights 18 top stock photo libraries that can amp up your image game. They include some free services, and some paid. Try some of those out to figure out what works best for your brand.
When looking for a good mix of free content I ran across Pixabay. Pixabay provides not only high quality photos, but illustrations, vector graphics, and videos as well!
Begin to start taking better pictures.
If you’re not a professional photographer, here are some tip to help you fake it till you make it. Watch thisvideo from Mobile Tech that highlights some tips that will help you take better pictures directly from your smart phone.
So now that you are a part-time photographer and graphic designer, let’s hone your skills. Framing, composition, lighting, background and style, camera angles and resolution all come into play when composing a picture. Market America’s blog shows you some additional tips on how to create pictures that all of your followers will love.
Edit your photos.
There are hordes of applications out there that help you edit your pictures. For instance you can use Photoshop or Illustrator, but if you aren’t familiar with the functionality of those platforms, here are a few of my favs.
Aviary is a photo-editing platform from Adobe that was built to ignite creative freedom. Its imaginative tools empower people to freely express themselves through imagery. This robust, customizable photo editor includes custom photo filters, frames, graphics, and overlays allowing you to transform your canvas!
Another wicked cool app is VSCO, an art and technology company that fuels creativity through innovation and experimentation. This app allows you to shoot, edit, and share your photography all on one platform, and we love it.
Here are some other websites and apps you can use, along with the pros and cons of each!
Overlay your photos with text.
People love to read quotes, and people love visual content. You shouldn't separate that beautiful marriage. Images with text are simple, highly shareable, and can be a great strategy to grow your social media following.
One app you can use straight from your phone is Typorama. Winning tons of awards as a Best Photo Editing app, it is hard to deny how awesome it is. Typorama does just as it’s name suggests, takes your text and photos and transforms them into beautiful typographic designs.
Another way to create amazing visuals “automagically” is by usingStudio. If you are looking to add layers to your photos and share your creativity with friends and family, let Studio help you remix your creativity and let it run wild.
Wrapping it up.
Alright, so what I am trying to say here is you don’t have to be a professional in order to take things up a notch or two on your social media. You just need the right tools. With these tips and trick you should be able to see a spike in your engagement. Go you!