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Posted by Olivia Chatham on May 12, 2015

Successful Digital Marketing Strategies for Higher Education

Tips for successful higher education digital marketing methods

Topics: Inbound Marketing

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In today's world of technology, being able to reach out and engage with possible customers through digital marketing is imperative. The same goal goes for higher education institutions when engaging with prospective students. The following tips provide helpful information with effectively connecting to college students.

Check out these additional resources that'll help you get the most from your efforts:

How to Create Student Buyer Personas


Display and Social Media Advertising

Students extensively use social media in everyday life; therefore, it is essential to be active on all social media platforms. Ensure your profiles are optimized and content is customized.

Email Marketing Campaigns

Emailing allows one to build a relationship with a lead while being helpful. It is important connect with students who express interest, as well as those who do not complete a request for information form.

Website Design and Management

Make sure websites are designed and developed effectively. Website design is crucial in order for users to easily navigate to find important links and forms.

Mobile Apps

Students enjoy the convenience mobile apps provide. Apps with features such as interactive modules, videos, athletic feeds, and event calendar enable providers to efficiently communicate information with students directly.

Personalized Videos

Personalized videos are a fun way to show what a school is all about. They offer a special touch that gets one's attention, allowing a student to be able to envision himself for herself as a student on campus. 

Online Publications

Provide a variety of innovative resources, such as interactive brochures, that can be available to students on school websites before they even visit campus. 

Inbound Marketing For Higher Education

Keep these methods in mind and you will be building a successful marketing plan in no time!

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Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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