What you need to know about facebook reactions

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If you're like me, you were pretty excited when Facebook introduced more options to say how you're feeling about pictures, videos, and statuses that people post.  While this didn't include a wanted "dislike" button due to keeping Facebook a positive environment, the new additions were still pretty cool.

 As a social media manager I wondered how these changes would look to others and in the "Facebook Insights" feature. 

 

It's a pretty easy concept for users. Hover over the like button if you're on a desktop (hold down the 'like' button on mobile) and you can choose from six reactions (Like, Love, Haha, Wow, Sad, and Angry) These reactions give customers a whole new way to share their feelings towards content. 

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Now to what I was really curious about.   How will the reactions translate into Insights? 

GOOD NEWS! An easy breakdown is there. 

In your insights, click on the post you'd like to review and check out the breakdown of your results. Thankfully, Facebook didn't just lump the rest of the reactions into the like category. 

While you can't tell which reactions were paid versus organic, you can see the total number. 

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As a marketer, reactions give you a deeper look into how customers are responding to your brand.  It can also give your competitor's an insight to see what people thought about your posts before they try it.

This is just the beginning for Facebook reactions. Here's to getting to know our audiences a little bit better!

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AuthorLizzie Earley

Community Manager

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