In the past year or so I'm sure you have heard from numerous people, especially millennials, that Facebook is dead. I, too, am guilty of claiming such an accusation; however, that was well before I got involved in the digital marketing industry. I have soon learned that Facebook is anything but dead, but rather well alive and thriving.
Why Facebook Isn't Dead
1. Variety of Users
Facebook now appeals to such a diverse group of users, there are users of every age and background. While to some millennials this makes Facebook "uncool" that parents and other older family members are now active users, it greatly assist businesses gain a wider audience for marketing.
2. Time Spent on Social Media
Among desktops, laptops, mobile phones and tablets, people are able to and do spend much time on social media. Recent studies have shown that the average Facebook user spends approximately 40 minutes a day on Facebook. With smartphones becoming nearly universal, mobile use is also greater than ever.
3. Rising Number of Users
Facebook currently has 1.44 billion monthly active users and counting. To put that into perspective, Facebook would be the most populous country on Earth.
3 Ways to Keep Attracting Audiences
1. Quit worrying about the algorithm
Facebook regularly adds new changes to its algorithm and urges users to follow along and adjust to such changes. Soon, however, it becomes a flip-flopping of always using photos in advertising to no photos, and regular links are effective to regular links are not the best option.
Rather than getting caught up in all the fuss and eventually becoming overwhelmed, focus on what methods have been working for your business and what makes your customers happy. By providing relevant and interesting content, you can succeed in digital marketing.
2. Keep conversations genuine
It is important to remember that the people you are targeting are just that, real people. Be sure to communicate with them effectively, as well as keeping the conversation personal. By asking them questions and letting them ask you questions, page participation and exposure will increase.
3. Integrate both organic and paid posts
Since organic and paid posts both have their benefits, it is important to incorporate the two when marketing through social media. Some argue that since paid advertising has taken over the internet, it is the only way to get your business out there. However, an organic post reach can still be successful, especially when used with paid posts. When you post great content, others will want to read, use and share it. Paid posts are able, though, to be marketed to specific target groups.
Check out these additional resources that'll help you get the most from your efforts:
At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.