Sociallyin Insider

Posted by Olivia Chatham on July 02, 2015

Why Inbound Marketers Need To Use Social Media

How social media can improve inbound marketer's strategy. You need to use social media.

Topics: Inbound Marketing

Are you an inbound marketer looking to improve your strategy? If so, then continue to read on and discover how using social media can contribute to your marketing plans.

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Inbound marketing is the method of creating and sharing content that converts visitors into leads and eventual customers. The steps in the inbound marketing methodology include attract, convert, close, and delight. Social media has proven to be a great addition for inbound marketing plans.

Content Promotion

Your content promotion plan should include paid, owned, and earned tactics. This should comprise of using your own channels, paying for ads, and fostering  relationships with other users. Using social media will allow you to promote the content you're creating and achieve your marketing goals.

Ideas for New Content

Discussion forums are one way to utilize social media to gather content ideas. Also, monitoring tools provide you the outlet to listen to what is being shared the most and what is resonating on social media. As a result, this will guide you to creating content that people actually are interested in.

Greater Understanding of Your Audience

To create content that will garner the visitors you're targeting, you need to make sure that you are effectively writing for your audience. There are numerous social media analytic tools that gather insight into the demographic and geographic breakdown of your audience.

New Opportunities

While your company targets a specific audience and geographic location, there is always room for new opportunities. Social media allows you to be able to discover new areas and groups of people who are likely to be interested in your products and services. You need to use social media.


Check out these additional resources that'll help you get the most from your efforts:

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Keep this information in mind and you will have a successful inbound marketing strategy in no time.


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Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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