In every industry, there are things you must know whether it is well known or a secret learned over time. Marketing is the same way. So what are some things every marketer should know? Here's five:
Social Media is necessary.
At the beginning of this year, there were 2.078 billion active social media accounts (We Are Social). With that many people involved, how can you afford to not have a social web presence? You must decide what social networks are best for your company/products. Social media is also a great tool for customer service.
Grabbing attention isn’t as important as holding attention.
The idea used to be that building awareness would increase sales. But if you build awareness of your industry and don’t continue helping people through the sales funnel, you are likely generating leads for your competitors. Customers should be treated like partners, not prospects. So, focus more on holding people's attention.
Marketing isn't all about selling.
Have fun with marketing! If you aren't passionate about your work, your customers won't be either. The humor State Farm uses in their commercials is fun and playful. Strive to be passionate about your campaigns, your customers will follow your lead. It should start and end with fun.
Data-driven marketing always wins.
Sociallyin knows how critical data is to modern-day marketing. From crafting a content marketing strategy to optimizing your social media campaigns, every aspect of marketing can benefit from accurate data analysis. Understanding your target audience, their buying behavior, engagement metrics, lead sources, and conversion rates will help improve your marketing strategy and boost ROI. For marketers to make the most of their marketing efforts, they need to harness the power of data.
Quality content remains king.
Last but not least, quality content remains king in today's marketing landscape. Neil Patel's marketing success can be traced to his unwavering focus on creating high-quality, engaging, and relevant content for his audience. From blog posts to infographics, from social media graphics to videos, every marketer must prioritize quality when creating content. Successful marketing campaigns require excellent content, tailored to the preferences of the audience you're trying to reach.
Your success or failure as a marketer:
As a marketer, your success or failure hinges on your ability to adapt to change, stay up-to-date with new trends, and implement creative solutions. With the tips and insights, you can up-skill and tap into the best practices of their success. Consider implementing the strategies we've covered in this blog, and remember to always remain open to learning, experimenting, and iterating to drive sustainable success.