Many small businesses fall victim to sub par marketing efforts simply because they don't know any better. With a lack of guidance and no real marketing budget, it's no surprise to see many small businesses wasting time and resources on failing tactics.
Check out these additional resources that'll help you get the most from your small business marketing:
As a small business owner, it can sometimes feel like everything that could possibly go wrong, has. When this happens, it's easy to give up or take extreme measures in hopes of producing favorable results. Just stay calm, we're here to help.
Check out these 3 Ways to Better Position Your Small Business Online:
1. Don't Rely On 3rd Parties To Grow Your Presence
With countless third party apps and websites claiming to grow your followers or engagement, it can be hard to know who to believe. That's why the best thing you can do, is not put your faith in them at all. Although 3rd party services aren't all bad, developing and working your niche to organically grow your followers and engagement will be far more lucrative in the long run.
2. Tailor Your Strategy Around The Customer Journey
First, determine and map out your journey. From there, you should over familiarize yourself with that journey. Know what type of customer is where, what they think at this stage and so on. Once you know all the nooks and crannies of your journey like the back of your hand, start tailoring your efforts to those exact personas that you want to attract.
3. Analyze. Analyze. Analyze.
Kaizen is a Japanese business philosophy meaning continuous improvement. The key to this improvement? Analyzing data provided and taking the steps to do things better. All your efforts should produce measurable data that, through careful analysis, should help get better results the next time.
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