Social media success is very important for your business when you think about it. It allows you to connect with your customers, prospects, and brands. One of the greatest assets a brand can have is an engaged audience. But are you using it correctly?
I have compiled a short list of best practices for brand engagement:
1. Keeping it Short
“Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets.”, according to Strategies for Effective Tweeting: A Statistical Review. This is a good practice on other social media platforms as well.
2. Follow back and interact
Seems like an easy one to remember right, well it is. If you have a good number of followers on social media, and you don’t follow the majority of them back it leaves a message that you’re not interested in what your community has to say. Following back and interacting will grow your following base and shows you care about what they’re saying.
3. Be Transparent
Being transparent can help you a lot. It’s huge when it comes to building trust within the relationship and community. Building this trust with your customers increases interest in your brand, and they will follow your updates. Giving your customers special offers and content can go a long way when you’re open with them.
4. Create Brand Awareness
Social media platforms are a great way to get noticed. By increasing your public profile, you can then engage with industry influencers, share content from them, and interact with conversations.
Content is KING. Create great content and you’ll see a good amount of followers headed your way.
5. Respond to ALL feedback: Positive or Negative
You know you’ve done it. Everybody likes to respond to positive feedback, but delete the negative or ignore it. Not only does this not look good, but you shouldn’t do it. Thank your followers for the positive feedback, and take the negative feedback as constructive criticism. If there is a complaint, it’s because they want an answer. People don’t like to complain, so when they do respond to them.
Thank you for taking the time to read my best practices for brand awareness on social media post. Check out some of our other posts for more tips on social media, or you can download our guide to the Science of Success on Twitter Guide below. If you would liked my post, or want to get in touch with me you can follow me on Twitter and LinkedIn.