1. Allows people and advertisers to do more
Advertisers want to drive business results across a variety of objectives- from awareness and message association to website visits and offline sales- and Instagram ads can serve all those goals. This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app.
2. Enhanced targeting
People come to Instagram to follow their passions, from travel and fashion to cars and entertainment. They want to see ads that reflect the things they care about. Advertisers also want to target their messages in more effective ways and reach people not just because of their age, location and gender, but because of the pope, places and things they love.
3. Engaged Community
Instagrammers are passionate about the platform and their love for amazing imagery. You'll reach people who are open to new perspectives.
4. Visual Medium
Instagram's simple design allows captivating visuals to take center stage. Each image or video fills the screen with nothing to clutter the experience.
5. Empowers businesses large and small
Check out these additional resources that'll help you get the most from your efforts:
- 3 Questions to Ask Before Posting to Instagram
- Best Practices for Content Creation
- Misconceptions About Social Media
Keep this information in mind and you will improving your company's marketing plans with Instagram ads in no time.
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