It is the age of digital, that is pretty apparent. So it's crazy to think half of small businesses don't have a website. This is detrimental to your company.
Yet, many small business owners still believe that a website is not necessary, especially if they have physical storefronts. However, with the rapid growth of e-commerce and the increasing trend toward digitalization, having an online presence has never been more important. In this blog post, we'll dive into the reasons why your small business needs a website.
Read below for reasons why your small business needs a website.
1. The Foundation of all marketing efforts
Most consumers start by searching for products or services online. You need a website so potential customers can find you. They need to find out about you and what your business offers.
2. Increasing Your Reach
Unlike brick-and-mortar stores, a website can reach customers far beyond your local community. With the ability to ship products or provide virtual services, your business can potentially reach customers worldwide. Additionally, having a website allows your business to be found through search engines such as Google, increasing the chances of new customers finding you.
3. Customer service
Your website will include pages with FAQs, testimonials and directions to your location; this will help to cut down on time-consuming phone calls. You can include a place for consumers to submit questions or concerns.
This level of communication can also increase customer satisfaction and loyalty, as well as potentially provide valuable feedback to improve your business.
4. First impressions count
Your first impression starts with your website. Consumers are passing judgement and deciding if they will become a customer to your business. Having a website can provide credibility to your business. In today's digital age, consumers often rely on online reviews and websites to determine the legitimacy and reputation of businesses. A professional-looking, easy-to-navigate website can showcase your products or services, as well as provide contact information and customer reviews.
Chances are your competition already has a website. This puts you at a disadvantage if you don't have one because people will find your competition but not you. By not having a website, you are losing business to companies that do.
6. (BONUS) Customer acquisition is lower
Obtaining customers through a website is 1/10th of the cost versus getting customers through traditional marketing efforts. And who doesn't want to save their business money?
With tools such as search engine optimization (SEO) and social media advertising, you can target specific audiences and increase your reach without breaking the bank.
There are many services available to make a website. If that isn't your area of expertise, we are here to help! Not only can we help build your site, we are here to answer any other questions you may have. Contact us today!