Video marketing is driving a lot of social media marketing efforts across the web and it a vital part of a long-term successful social media strategy.
Brands across the globe are taking advantage of the incredible opportunities that video provides, with the number of partaking businesses growing every day.
But what makes video so powerful? And are there any tricks you can use to get better results, an improved ROi and more overall engagement using video?
Let's dive in.
Why Should You Start Utilizing Video Marketing for Your Brand?
If you haven't been paying attention to the amount of videos you see in your Facebook and Instagram feeds lately, take a few minutes to do so and you'll be shocked by how many you see.
Facebook had already seen a 258% increase in branded video views from 2016 to 2017 and it has only grown in the last several years.
Video, in a lot of ways, is the future of social media marketing. And if you want your business to grow into the future, you have to embrace the ways you can get there. Which, in this case, include video marketing.
Trick One: Upload Content to the Native Platform
Or in other words, don't post Youtube videos to Facebook, Twitter or Instagram. Upload the content to each platform. You'll get significantly better results this way.
If you want more interactions and more value out of your videos, this is the way to go.
Trick Two: Keep it Short and Keep it Valuable
Videos under thirty seconds that are value-packed house the most value for a business. Why? Because they're short, sweet and educational. People can stop scrolling a less than a minute to catch your message and if you do a good job, you can make an impression and keep the conversion wheels turning with short-form social media videos.
Hubspot recently did some research to find out the recommended time frames for social media video to get the most miles out of your video:
- Instagram videos: 26 seconds
- Twitter videos: 45 seconds
- Facebook videos: 1 minute
- YouTube videos: 2 minutes
You want your content to be easily consumable without wasting people's time, plus keep them entertained.
If you can do this, you're on a trajectory for great success when it comes to video marketing.
Trick Three: Tell a Great Story
And it needs to be your story. Something unique. What do you have to offer? Why should someone continue watching this video to the end?
You know those text-stories that get shared across the internet and specifically on Snapchat? Oftentimes, even if you don't necessarily WANT to finish it, you end up finishing it because you want to know how the story ends.
You want to bring this element over to your video marketing for social. Get your audience so interested, so intrigued and so amazed that they're glued to their screen and just have to see it to the end.
Trick Four: You've Got Ten Seconds or Less
Think of it like a job interview, only you have a total of ten seconds, (sometimes less) to catch the attention of your interviewer and get the job.
The first ten seconds of your video are perhaps THE most important seconds of your video because of the power they hold.
You need to take advantage of this limited time to interest the viewer, gain the viewers respect and show them exactly why they need to continue watching. And perhaps more importantly: buy your product or service.
Trick Five: Don't Forget the Call-to-Action!
Whether you need your viewers to learn more, click now, follow you, download or share, a call-to-action can help you bridge the gap and get you there.
See, by directing your viewers to the next step, you're eliminating some of the friction that can keep you from meeting your conversion goals. Why? Because it makes the next step that a viewer can take crystal-clear and gives them some direction for how to proceed. Which, in turn, means better ROi!
Don't Forget: Relevancy Matters
So, there you have it. Five incredible tricks you can use to bolster your social media video marketing and get you back on a trajectory for success!!!
Just don't forget that when it comes to any form of content marketing, relevancy is the real key to success. 🔑
Do you have any incredible insight into the greatness that comes with video and social media marketing? We want to hear your input!