Instagram can be used as a great tool to help your business grow. Setting the right goals is the first step to growing on social media. Know how many followers you have and how many likes you have been receiving. Set a number of likes and comments that you plan on getting for each post and record that. After several months, your numbers should be increasing.
2. Timing is Key
Instagram is booming between 5pm and 8pm. That would be the ideal time for you to post a photo or video. Most people are engaging on this social media site at these times. So why wouldn’t you take advantage of that? Also, make sure you are posting frequently. Being consistent will get your business recognized more on Instagram.
3. Know Your Target Audience
You want to provide material that your target audience wants to see and not just scroll past. The content of the image or video needs to be short and simple. Most audiences just want you to get straight to the point instead of lingering around information that isn’t helpful. Make your posts stand out and be different from other similar businesses like yours.
4. Communicate With Your Target Audience
While posting the “right” picture is important, coming up with the right caption is even more important. The caption says everything about the picture. Communicate with your audience by asking them questions or providing advice or suggestions to making your business successful. Also, provide links to your own business as well as any other websites that will help them. Giving out shoutouts and mentions to clients, other entrepreneurs, or people in your own team can help cause attention to your Instagram. Your audience wants to know everything that’s going on within your business.
5. Start Hashtagging
Hashtagging is an essential feature to use on Instagram. To get more likes and attention to your posts, you need to start knowing what keywords to a hashtag. Some popular examples for a business can include: #business #marketing #networking #company #repost #entrepreneur #socialmedia. Start researching what hashtags are popular in your industry. Hashtagging will help bring a bigger audience to your Instagram.