The clock is ticking–so what are the best times to post on TikTok?
If you know anything about our incredible social media marketing and content team, you know we’re a WHIZ when it comes to TikTok. We’ve created and maintained TikTok accounts for some of the world’s largest brands, including Carnival Cruise Lines! 🛳
One of the big questions we get asked a lot is what are the BEST times to post on TikTok. Is there a best time? We wanted to look a little closer 🔎 and give you the answers in an easy-to-read, easy-to-understand format so you can be ready to take the TikTok world by storm. Are you ready? Let’s jump right into the magic.
Looking for a quick answer to your question without the science? 🧑🔬 Click to jump straight down to the best times to post on TikTok!
A Quick TikTok History and Why It Matters for the Best Times to Post on TikTok
TikTok came to fame fast, which makes sense, right? After all, things on this video-centric platform tend to move faster than on any other platform.
TikTok is on pretty much every possible marketing list out there as a viable platform for pitching their products and raising brand awareness. The days of TikTok being a dancing app for teens is over and the age of big name brands pushing out unique, highly-personalized content has begun.
Currently, TikTok has over 1 billion monthly active users. One billion. That’s one billion people that you can be influencing to purchase your products and services when you’re tuned into when they’re most likely to see your content.
Best Times to Post on TikTok
#1 Knowing Your Audience
In order to find out when the best times to post on TikTok are, you have to know your audience. When are they going to be most likely to see your content?
Determining who your audience is begun by determining who your ideal buyer is. How old are they? What is their current job/role and how might that impact when they’re going to be online? What content are they typically looking for?
This is very important because of the way TikTok works. Let me explain:
#2 Content Matters More Than Time
It’s a hard truth, but it’s a necessary one.
At the end of the day, you can post as much content as you want at the perfect times, but if your content isn’t quality and if it isn’t personalized to the needs or wants of your audience, you aren’t going to get the results you’re hoping for.
It goes back to our quick history of TikTok: content on TikTok moves FAST and TikTok is also highly personalized in the way it displays content to its users. Even the best posting times won’t make an unpersonalized video successful.
So what can you do about it? For starters:
- determine who your audience is
- determine what kind of content they’re looking for
- work with a dedicated TikTok content marketing team who can help you create highly personalized, thumb-stopping, and engaging TikTok content
- distribute at the perfect time based on our best Times to Post on the TikTok list
- …watch the results flow in!
Overnight success doesn’t happen often, but the right ingredients: personalized content, posting to TikTok at optimal times, and approaching the TikTok sphere with data will drive powerful long-term results.
#3 Does Timing Even Matter?
Short answer: yes! It absolutely matters. But the timing of a single video isn’t the only timing that matters. The other very important and often undervalued element is the frequency of when and what you post to the TikTok platform.
Let’s say you’re posting at the best time for your industry but you haven’t published a video in six months. Results aren’t going to be very promising, right? Right.
However, if you’re posting at the best time and you've been regularly posting around the same time for the last couple of weeks or months, your videos are MUCH more likely to land on your target audience’s FYP.
#4 Take Advantage of TikTok Analytics
You might not even have realized it, but TikTok actually TELLS you when your audience is most likely to be online if you have a TikTok Business account.
Don’t have an account yet? Let’s walk through the steps:
Setting Up Your TikTok Business Account
- First, open the app.
- Next, you’ll want to click on your profile and then Menu.
- Now click “Settings and Privacy”
- Navigate to the “Manage Account” menu
- Here you’ll see a button that says “Switch to Business Account”
TADA! You’re ready to take advantage of TikTok’s built-in analytics dashboard! Taking advantage of these analytics is easy, too. You just have to post a few public videos and the numbers will populate automatically.
“When is The Overall Best Time to Post On TikTok?”
DRUMROLL, PLEASE 🥁🥁🥁
The best possible time to post on TikTok is Thursday between 7 and 8 PM CST.
However, the best times can change depending on the day of the week. Here’s a quick breakdown:
- Monday: 9:00 PM-10:00 PM
- Tuesday: 8:00 AM-9:00 AM
- Wednesday: 7:00 AM-8:00 AM
- Thursday: 7:00 PM-8:00 PM
- Friday: 3:00 PM-4:00 PM
- Saturday: 10:00 AM-11:00 AM
- Sunday: 3:00 PM-4:00 PM
Now You Know the best Times to Post on TikTok, But Don’t Isolate Your Efforts to a Single Time of Day!
Knowledge is power, but don’t let the knowledge of when the optimal time to post keeps you from creating a consistent, predictable schedule that fits the needs of YOUR audience. If that means posting at 8 AM on a Saturday morning, do it! Do what’s going to benefit YOUR brand in the long run, even if it might sound backward to other people.
Frequently Asked Questions
Still, have questions? We got you covered. (TikTok is complicated.)
How Often Should I Post on TikTok?
Ideally, 1-4 times a day. Realistically speaking, once a day or once every 1-2 days is fine, but the answer will depend entirely on the preferences and viewing habits of your audience.
A dedicated social media strategist can also help you determine the best answer to this question, and the answer will be much more fulfilling than blanket generalizations.
How Do I Get More Views on TikTok?
In short, improving your content, posting only at optimal times, and delivering highly curated content to a specific target audience on a regular basis is the best way to get more views on the TikTok platform.
How Do I Blow Up on TikTok?
If we could choose what videos were going to “blow up” or go viral on TikTok, every client TikTok would be viral. However, there are steps you can take to boost your views, like improving the quality and targeting of your content, posting at optimal times, and increasing the frequency of your posts.
Working with a Dedicated Social Media Agency Can Empower You Beyond Just the Best Times to Post on TikTok
You might be staring at the screen right now feeling frustrated because there are so many ingredients that have to be mixed together in order for your creation to be a success. And it’s true.
There’s a lot to keep in mind.
- The quality of your content
- The frequency of quality content
- Ensuring your quality content is highly personalized
- And make sure you’re posting TikTok’s at the right time
It’s a lot. But that’s why the Sociallyin team is going to be here to help every step of the way.
Our team of dedicated social media professionals will brainstorm thumb-stopping content for your brand in your tone and style, produce that content within our in-house Sociallyin Studios and strategically post that content where and when it will make the most impact for your brand.
Still not sure where to start? Book a meeting with one of our dedicated social media sales representatives and let us help you find the answers!