Ensure You Tweet with Maximum Reach
Twitter was the original social media platform for fast-moving social media. TikTok showed up to give it a run for its money. Although social media users can post video updates quickly, it’s still not as fast as a post of pure text, or even one with a photo and text.
Twitter’s use of quick social posts can leave your feed scrolling by in the blink of an eye. News breaks and spreads and is buried in the most recent updates about the news. With content moving as fast as reality takes place – not to mention everyone commenting on it all - knowing the best time to post on Twitter is a must.
Social media as a whole has experienced quite a few shifts in the last few years, to say the least. The COVID-19 pandemic moved much of our lives online. Since social media helps us live those lives all the platforms saw increased use. Something else happened, though. How we used the platforms changed too.
In January, the Brookings Institution posted this article about Twitter’s usefulness in helping to get news – health-related or otherwise – out quickly and reliably. Here’s another stat for you: a 2021 study submitted to the National Library of Medicine showed that 76% of survey respondents said they turned to social media for health updates.
This is relevant because the data shows social media platforms exist not just as ways to share our lives, but as portals we use to find information. When it’s time to share important news, make sure you have a list of Twitter post best practices in mind.
When Is the Best Time to Post On Twitter?
It’s time to reach your audience, so when should you post on Twitter?
Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays - Between 8 and 9 A.M. EDT
Best Days to Post on Twitter - Tuesdays and Wednesdays
Worst day to post on Twitter - Sunday
First, let’s unpack what some of this means. Overall, posts on the five days listed first are going to see more engagement than on Thursday or Sunday. There are a ton of reasons why, no doubt, but one of the big things is what people are focusing on for the two days not listed. Think about it.
Thursday is essentially pre-Friday for a lot of social media users. It’s a kind of in-between day. Sunday is known the world over for bringing on the Sunday Scaries, so yeah, not a lot of social media use on Sunday, which is why it’s the worst time to post.
Knowing those things makes it easier to see why Tuesdays and Wednesdays are the best days to post to Twitter. They are right in the middle of the week, essentially. People are not engaged with other worries on Tuesdays and Wednesdays. They’re looking for things, whether that’s entertainment, health info, or something to buy.
When to post on Twitter is only the first step. What to post on Twitter is also very important.
What Should You Post On Twitter?
Your audience is out there ready to find your product, whatever it may be. How do you go about getting your messages to them? First, know who you want to talk to and know as specifically as possible.
Next, utilize hashtags on Twitter and make sure to post no more than three or four. A wall of hashtags is offputting and makes you seem needy, so stick to no more than four. Even more specifically, use popular hashtags associated with your audience, but don’t misuse hashtags just for more exposure.
A newer development with Twitter is how the website and app prioritize content that keeps users on the platform. There’s some anecdotal evidence showing that Twitter prefers content without links. If you’re looking to bump up your engagement on Twitter, you need to post content that doesn’t aim to take users away from the website.
One way businesses and even individual users utilize links is to post them in a thread - within the replies of a tweet they’ve already posted. This allows the initial content to keep users on Twitter which will bump up engagement but also gives them the opportunity to see your link.
It’s Time to Tweet
You know when and on what days to post on Twitter, now it’s time to refine your knowledge of the audience and start talking to them. Move quickly, post during those key times, and you’ll be talking to the people who will love what you have to offer.
Frequently Asked Questions
What is the best time to Tweet?
Early, between 8 and 9 A.M. EDT is the best time to post to Twitter. This will generally mean you’re posting Monday, Tuesday, Wednesday, Friday or Saturday. Of those days, Tuesday and Wednesday are the best days to post to Twitter.
How to determine the best times to post on Twitter?
Once you know what you’d like to post to Twitter and who you’d like to connect with, determining when to post is an easy step. As stated in the article above, you will be posting between 8 and 9 A.M. EDT. Your audience is most likely using Twitter Monday-Wednesday, Thursday and Friday.
What should I post on Twitter?
Concise, engaging information that builds brand awareness and excitement for what you’re promoting. There is anecdotal evidence showing Twitter prioritizes Tweets without links so posting content only for engagement within your Twitter feed is a good way to focus on higher engagement and building your audience.
Can you schedule Tweets for free?
Yes, you can schedule a Tweet to post for free if you log into Twitter.com to post. The Twitter app on iPhone and Android devices currently does not offer a way to schedule tweets for free, though that could change.
Can you backdate a Tweet?
There is no way to backdate a Tweet. Twitter is built to utilize and prioritize real-time updates.
How many times a day should you Tweet?
This will depend on what your goals are, but generally, between two or three times a day is going to be best. More than that and you risk overwhelming or annoying your audience, less than that and you risk not talking to them at all.