55 Epic Call To Action Examples | Improve Your Conversions Rate

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At Sociallyin, our goal on a regular basis is to increase sales, downloads, clicks, engagements, follows...all of the wonderful things that often lead to an increased ROI and more money in our clients pockets.

T. O. C.

 

However, the only way to see the increased results you’re hoping for is to embrace an epic call-to-action. Or, more specifically, find call to action examples you can spin and use for epic results.

The goal is to guide customers seamlessly towards whatever you want them to do and these 55 call to action examples will help you do just that. Ready to get started? Let’s run.


logo-2 What is a Call to Action?

A call to action, commonly known as a “CTA” is a short, engaging phrase that is utilized by marketing and sales professionals to propel readers and potential customers towards a particular goal. They come in all shapes and sizes, from a simple “click” or “buy now!” to longer phrases like “Click down below to learn more!” or “Shop now and see the difference!”

 

Think of it as an invitation to whatever end goal you’re hoping to achieve that is said most persuasively and typically at the end of ad copy, blog posts or Youtube videos.

How Can You Tell a Good Call to Action From a Bad One?

Now you’re probably wondering, if a call to action is so easy to write, how are there still good or bad ones? And more importantly, how will I know if I’ve written a GOOD one?

The very best call to action examples are those that have won over prospective buyers quickly and efficiently.

They’re usually exciting and creatively compelling in such a way that a buyer doesn’t even realize they’re being coerced.

If your call to action phrases threatens a visitor or reader in some way or doesn’t deliver a certain amount of excitement, you probably won’t see very good results.

Your call-to-action must serve a very specific purpose. And more importantly, it must capture your audience and lead them into their buying decision by eliminating friction.

If your CTA doesn’t cause excitement or eliminate friction, it’s not worth the time it takes to paste it on an ad. And more importantly, it’s not worth the money and time lost once the ad itself is published.

Call to Action Examples: The Must-Have Elements

There are obviously countless ways you can write and execute a call to action. And while your products and copy leading up to your call to action are of vital importance, in the end, your call-to-action is the decision maker and thus requires special attention.

As a social media company, we’ve done a mass amount of research into the effectiveness of call-to-actions, including what makes them so effective, what makes them less effective, how the copy itself impacts the results and much more.

However, we found several interesting concepts that DID reshape our thinking in some areas and definitely want to bring those to light here.

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Call to Actions are Awesome, But More Doesn’t Equal Better

In regards to anything except knowledge, it’s not often that more DOES equal better.

And maybe that’s why I felt the need to say something on the issue because people so often assume that if one thing is working well, by doubling or tripling the effort, (or, in this case adding more than one CTA) you can get better results.

Sadly, this isn’t the case. And, in fact, adding more than one call-to-action can actually wreak havoc on your campaign. Let me explain.

  1. Adding more than one call-to-action actually distracts from your initial call-to-action, rendering it less effective and eye-catching.
  2. With two instructions to follow, you’ve created more friction instead of erasing friction.
  3. It disrupts the natural flow of copy.

Of course, this is just a few examples. But it highlights the reason a call-to-action even exists. You want to PULL customers into a specific mindset and towards a specific goal, not push them and pull them between two choices.

The more direct, friendly and warm your approach, the more likely your audience will follow through.

#1 Lead Temperature

So you have your funnel and flywheel, right? You’ve got a system in place, but somewhere along the lines, your call to action phrases are becoming less effective.

Oftentimes, this is due to lead and CTA temperatures not lining up. A couple of rules of thumb you should jot down:

  1. Your CTA should ALWAYS match the temperature of the leads that will see it.
  2. Hot leads can convert on cold copy, but cold leads hardly ever convert on hot copy.
  3. You MUST balance the threat of asking for information, (name, email address, phone number) with the right information on a page or ad BEFORE providing a CTA.

#2 Wording is Everything

Now it’s time for some call to action examples you can truly put to the test. But first we’re going to take a closer look at why wording is so important.

The wording that makes up your call-to-action has a strong pull when it comes to success or failure. Oftentimes, people use the same boring CTAs over and over again, with little emphasis on how they can truly help their customers.

So the key is to word your call-to-actions in a way that speaks directly to your target audience and provides *immediate* insight into how you can help them.

Here’s some great examples:

So let’s say you’re a medical professional and you do free consultations.

It’s an excellent way to pull customers in, but. EVERYONE does free consultations. So the key is to change things up to make it more exciting and point directly to their specific issues.

“Straighter, brighter smiles are just around the corner. Talk to our dental experts FREE!”

Or:

“Get your FREE dental assessment and start smiling brighter NOW!”

Or:

“A Free Dental Assessment is Only a Click Away!”

If you can find a way to creatively word your CTAs, (so that they say the same thing, but different) you’ll see much better results.

How a Landing Page Can Damage Call to Action Example Results

Even the best call-to-action examples can’t reverse the damage that a poorly written and designed landing page can wreak on your ad campaigns.

If you want to make the most out of our incredible call to action phrases for your marketing campaigns, it’s imperative that you not make the following mistakes on your landing page.

#1 Asking for Too Much Information Too Soon

Classic mistake. You don’t provide enough information and then demand too much from your visitors.

A quick way to fix this: limit the information you ask for, (the less information you require, the less friction there will be through the process) and provide sufficient information about your brand to build trust with your audience on all fronts of the buying process.

#2 Your CTA Doesn’t Stand Out

We love this one because it doesn’t seem like it should be THAT big of a deal, but it is.

If your call-to-action is the same color as your background or blends too easily, it adds friction.

The fix? Make your call to action CTA the opposite color of your landing page background to draw attention to it. Bright colors work wonders.

Did you know that call to action buttons perform 28% better than call-to-action links?

Now you know. 😏😉

#4 The Generic Route

“Submit” or “Fill out the form below”...you’ve seen it everywhere.

But did you know that personalizing your call-to-action can results in 202% performance increase?

The goal is to invoke more action and excitement around your “demands” and the best way to do this is to get creative and tailor every CTA. 👆

#5 When in Doubt, Always A/B Test

If you want to create the best possible call-to-actions, whether you’re going to use one of our call-to-action examples or not, always, always A/B test.

It will allow you to pinpoint the specific ways that customers are 1) interacting with your CTAs and 2) how you can update them for bigger and better results over time.

Call to Action Examples: The Complete List

We’ve been through all of the whats, whens and hows, which means it’s time to start nailing down every incredible CTA button we’ve ever seen. Ready?

Klient Boost

It’s all here. Pitch, opposite background colors and a concise message.

call-to-action-examples-klient-boost

Call to Action Example #1: Get My Free Proposal

Regions

Adding “click triggers”, (which is what we call the short additional narrative under or above your CTA button) to your call-to-action can greatly increase the chances of a potential buyer taking a chance and taking a click.

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Call to Action Example #2: Get Started

Jacks

Colorful. Eye-Catching. Doesn’t ask for too much information.

call-to-action-example-jacks

Call to Action Example #3: Find a Store

Lume Deodorant

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Call to Action Example #4: Shop Best Sellers

Renovoendo

This is a call-to-action example on the simpler side, for sure. However, it’s to the point and because of the way they’ve layered colors, it works.

call-to-action-example-renovoendo

Call to Action Example #5: Book Appointment

Tesla

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Call to Action Example #6: Custom Order

Sephora

The ultimate way to drive sales: woo your customers with incredible deals. 😍

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Call to Action Example #7: Shop Now!

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Call to Action Example #8: Buy it Again!

Krispy Kreme

KK has used a brilliant scheme here. Not only are they promoting the idea of a delivery for the reader, but also for friends and family! Talk about two for the price of one.

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Call to Action Example #9: Order Now!

Target

This CTA button is especially eye-catching. Bright, contrasted colors, sparkling backgrounds...doesn’t get better than this aesthetically.

In addition, they’re pulling people in by reminding them that deals and merchandise are going FAST and they need to shop sooner rather than later to save BIG.

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Call to Action Example #10: All Black Friday Deals

Apple

Slee and eye-catching. But when is apple not? ;)

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call-to-action-example-macbook

Example of a great call to action #11: Shop gifts. 💞

Bed, Bath and BEYOND

There’s several reasons why I love this one. For one thing, it’s colorful, engaging and draws attention to the fact that it’s a LIMITED TIME deal, which means customers need to act quickly. But I also love the fact that it’s an incentive to spend more throughout their shop.

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Copy-Worthy Call to Action Example #12: See details!

Samsung

The copy. The contrast. It’s all perfect, in our humble opinions.

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Call to Action Example #13: Learn more!

Microsoft

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Call to Action Example for the books #14: Holiday Gift Guide (Genius, really.)

Coca-Cola

The most enchanting part of this incredible CTA button? The drifting snowflakes, the contrast, the color, the message.

Okay, you’ve got us. The whole thing.

call-to-action-example-coca-cola

Call to Action Copy-Cat Alert #15: Check it Out!

Toyota

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Call to Action Example #16: View Offers

Old Navy

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Call to Action or the books #17: Shop Sale+Shop New Arrivals

Belk

This will quite possibly take the cake for the most fun and enticing CTA.

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Call to Action Example #18: Get Coupon and Shop All

DoorDash

This one is fabulous, not only because of the contrast, but also because it doesn’t ask for an insane amount of information. All you have to do is enter your address to get started.

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Call to Action Example #19: Enter Delivery Address.

Marvel

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Call to Action Example #20: Stream Now

McDonalds

When in doubt, customizing your CTA can significantly increase your rate of conversion. And right here, McDonalds nailed it.

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Call to Action Example #21: Small customizations: Order McDelivery Now!

55 Exhaustive List of Call to Action Copy Examples

When you’re short on brain, (especially this close to the holidays!) and want to encourage users, we have every call-to-action example you can imagine to implement with minimal effort for your marketing campaigns. ✨

  1. Apply Now
  2. Book Now
  3. Contact Us
  4. Download
  5. Learn More
  6. Install
  7. Visit Site
  8. Shop Now
  9. Sign Up
  10. Get Quote
  11. Subscribe
  12. Delivery
  13. Get a Proposal
  14. See Sale Items
  15. See ALL NEW Inventory
  16. Shop Sale Items
  17. See Deals
  18. Get X Free
  19. Stream Now
  20. Order X Now
  21. Enter Your Address for X
  22. Get Coupon
  23. Shop All Doorbusters
  24. Shop New arrivals
  25. View Offers
  26. Holiday Gift Guide
  27. Gift Guide
  28. Birthday Gift Guide
  29. Check it Out
  30. Shop Gifts
  31. See Details
  32. Custom Order
  33. All Sale Deals
  34. Buy Again
  35. Pick Up More
  36. Shop Best Sellers
  37. Be a Part of the Action
  38. Book a Meeting
  39. Book a Tour
  40. Book a FREE Consultation
  41. Grab Your Goodies
  42. Shop Gift Ideas
  43. Shop Stocking Stuffers
  44. Download the App
  45. More Deals
  46. Get the Secret to Success
  47. See All Options
  48. Shop All Departments
  49. Shop X Department
  50. See ALL Limited Time Deals
  51. Get Results
  52. Get a Case Study
  53. Request a Strategy
  54. Customize Now
  55. See the Answers

Crafting the Perfect Call to Action

When it comes to crafting the perfect, effective call-to-action, there are several rules you need to follow.

Determine the Goal of Your Call to Action

What do you want to achieve? If the answer is “app downloads”, your simple CTA should direct people to downloading your app.

By determining the goal of your call-to-action, you’re giving yourself a MAJOR leg up when it comes to deciding which call-to-action example to implement.

Call to Action Copy: Utilizing Action Words and Verbs

When it comes to crafting a great call-to-action, it’s important to drive your audience to take action and increase conversions. You can do this by implementing power words and verbs. Some excellent examples:

  1. Bargain
  2. Before
  3. Best
  4. Big
  5. Billion
  6. Bonanza
  7. Bonus
  8. Cash
  9. Cheap
  10. Deadline
  11. Discount
  12. Dollar
  13. Don’t miss out
  14. Double
  15. Economical
  16. Exclusive
  17. Expires
  18. Explode
  19. Extra
  20. Fast
  21. Feast
  22. Final
  23. First
  24. Fortune Frenzy
  25. Frugal
  26. Gift
  27. Giveaway
  28. Greatest
  29. Guilt-free
  30. Hurry
  31. Inexpensive
  32. Instantly
  33. Jackpot
  34. Last chance
  35. Limited
  36. Luxurious
  37. Marked down
  38. Massive
  39. Monetize
  40. Money
  41. More
  42. Nest egg
  43. Never again
  44. New
  45. Now
  46. Pay zero
  47. Premiere Price break
  48. Prize
  49. Profit
  50. Quadruple
  51. Quick
  52. Reduced
  53. Rich
  54. Running out
  55. Sale ends soon
  56. Save
  57. Savings
  58. Six-figure
  59. Skyrocket
  60. Soaring
  61. Special
  62. Surge
  63. Treasure
  64. Triple
  65. Ultimate
  66. Up-sell
  67. Value
  68. While they last
  69. Whopping

Continued Success Requires A/B Testing

If you’re looking for limitless success, A/B testing will allow you to pinpoint the ways you can change and improve your CTR.

We’re Here to Help

Whenever you’re ready for your click-through-rate to skyrocket, Sociallyin is here to help to increase conversions.

Our digital marketer and paid advertising copy experts will work with you to create a implement an incredible strategy that will take your business to the next level and beyond.

Get in touch TODAY!

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AuthorKeith Kakadia

I am a native of New Orleans, LA with a passion for social media marketing, entrepreneurship, and making new connections. I enjoy the opportunity to work with amazing individuals and brands everyday.

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