This is a guest post provided by Wendy Dessler
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Spreading the word about the products and services your business offers is more than just "important". Without an online presence, you will have a hard time reaching modern consumers with your message.
This is why using social media and search engine optimization techniques is the best way to increase the amount of organic traffic to your website. In the last year, popular social media platforms have acquired over 400 million new users.
Tapping into a fraction of the massive audience that popular social media platforms have is crucial when trying to take your business to the next level. Understanding the correlation between SEO and social media marketing can help you increase web traffic and the number of quality sales leads you receive. The following are some of the ways that social media marketing can benefit your SEO efforts.
Content Promotion and Social Media
Producing great blog content is an essential part of SEO success. These blogs will need to feature both inbound and outbound links to attract attention from search engines like Google. The positive effects of using a varied array of links and content was proven in a recent study by OutreachMama.com. Promotion should be happening for every single blog you post.
A great way to promote this content is by using one of your company’s social media profiles. (Although it's imperative this is not ALL your posting! Varied content schedules are essential to brand success!) And while the links from your social media pages to your website don’t carry the same SEO weights as the ones from high-quality sites, they are incredibly helpful. Most companies use these links as a way to increase their onsite engagement and their bounce rate. The higher these engagement metrics, the easier it will be to get search engines to pay attention to your website. Which, of course, is a win.🔥
Increase Your Brand Awareness With the Help of Social Media
Being active on social media allows you to create a higher degree of brand awareness. The more engagement you are able to facilitate with the help of social media, the easier it will be to creating a great online presence.
Having this type of brand awareness will lead to more branded searches on popular search engines like Google over time. Increasing the number of branded searches on Google will also allow you to rank higher for non-branded keywords. This is why using social media to inform as many consumers as you can about the products and services being offered by your company is so crucial.
Link Building and Social Sharing
Uninformed business owners make the mistake of writing off the effectiveness of social media in relation to link building. If one of your main SEO goals is to obtain high-value links from influential websites, then using social media is a must. By promoting your blog and video content on social media, you increase the chance of it getting shared by your followers. As these links make their way across social media, influencers and industry thought leaders may see them and decide to post about them on their website.
If these influencers link to a piece of your content, it will substantially increase the amount of organic traffic your website receives. The key to capitalizing on this increase in traffic is having lots of useful content for consumers to peruse. Taking the time to produce new content on a weekly basis will help you increase conversion rates and the number of sales leads your website generates.
Don’t Overlook the Power of Social Media
Not only is social media marketing important for your SEO, it's imperative when it comes to things like brand awareness, your online reputation, engagement and more.
Establishing a presence for your business on social media will be difficult, but well worth the investment.
It's time to jump into the world of social media marketing and build a bigger and better future for your brand. And you know what? We can help with that. Are you in?