The Phat Startup recently caught up with Harley Block, the Senior Vice President of Brand Development and Marketing at ROKKAN, about creating quality content that connects with your audience. In the roughly 45 minute interview, Block touches on setting up a social media calendar but staying flexible enough to listen and the importance of knowing who you are talking to. Check out the full interview after the jump.
Check out these additional efforts that'll help you get the most from your efforts:
- 4 Content Creating Tips From A Social Media Management Company
- How to Develop Content For Inbound Marketing Blogs
Check out Harley Block's interview on Creating Quality Content That Connects, with the Phat Startup below.
For an added treat, take a look at 3 things Block would tell his younger self.
1. Work hard, bust your ass
2. Do your research, know more than they expect
3. Be humble, but don’t be complacent
What Does Quality Social Media Content Look Like?
Sociallyin Offers More Key Ingredients for Success
As a marketing professional, you know the importance of creating compelling and shareable content that resonates with your target audience. However, with so much noise and content online, how do you ensure your brand stands out? Here's a few bonus ideas from our team to get you started on your journey to content greatness:
1. Purposeful Goals
Quality social media content is planned with a purposeful goal. This can be brand awareness, lead generation, community building, or other business objectives. Knowing your objective makes it easier to create content that aligns with your brand message and resonates with your target audience. Ensure your social media content hits your target goals and offers value to your audience.
2. Consistency and Frequency
Consistency is key. Posting regularly with a consistent voice will help you to grow your following and boost engagement with your audience. This also means posting content that is relevant and interesting to your target audience. Determine a set schedule for your social media posting as it will help establish better brand recognition and get you in front of your audience on a consistent schedule.
3. Visual Appeal
Visual appeal plays a key role in social media success. Quality and visually appealing graphics help your brand to stand out and capture the attention of your audience. It's also important to focus on the tone of your brand message with visual branding. This includes color cohesiveness, font types, along with the language used in your posts.
4. Compelling Content
Quality social media content means crafting creative and compelling content that your audience will want to engage with. This doesn't mean creating content to promote your brand, but rather to entertain, educate or inform your audience. Offer your audience value that will make your content receive likes, shares and retweets. Delivering fresh, relatable and useful content will draw engagement while bringing solid value to your audience.
5. Analysis and Adjustments
Closing the loop is crucial to any quality social media campaign. Analyzing your social media campaign's effectiveness will help you to understand what works and what doesn't. By reviewing your analytics, you can make the necessary adjustments to your social media messaging and branding efforts in order to turn off what is not working and double down on what is.
Quality social media content is a must-have in today's digital age. Marketing professionals can capture audiences and build recognition through strategically thought-out goals and consistency with their brand messaging. By focusing on visual appeals, creating compelling content, planning around a set schedule, and using analytics to adjust efforts, marketing pros have the tools to achieve success with social media.
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