Executive leadership profile management is an integral part of a successful business strategy in our current digital age.
The fact is that customers and future employees alike look to company leadership to make decisions about purchases or applications. More often than not, customers and potential customers will even go so far as to judge the future of the business, the value they bring to the table, and the overall equity of a brand by the content, frequency, and engagement present on an executive's profile.
Establishing an efficient executive leadership strategy makes this a reality in a few simple steps by utilizing the best parts of social media for increased employee advocacy programs, customer loyalty initiatives, and more.
Executive leadership management and strategy sounds complicated, but with a little help from this guide, we promise it’ll be a piece of 🎂
But the question remains: how can you effectively establish an executive leadership profile management strategy? Let’s find out.
EXECUTIVE LEADERSHIP PROFILE MANAGEMENT: THE COMPLETE GUIDE
What Counts as an Executive Leadership Profile?
When it comes to social media, there are two different types of executive leadership profiles: personal and business, otherwise known as a “corporate” profile.
Personal profiles are exactly what they sound like—accounts that focus on the individual leader. These types of profiles typically include information about the executive’s work history, education, and accomplishments. Most often these types of profiles are located on platforms such as LinkedIn and Twitter- two of the ruling “business” social media platforms in the corporate space.
Corporate profiles, on the other hand, focus on the organization as a whole. These accounts provide updates about the company, share blog posts and articles written by employees, and promote company culture, as well as educational content around what value the company brings to the table.
The best Executive Leadership Profile Management strategy for social media will likely include personal and corporate profiles. Why? Because it gives you the ability to reach a wider audience with your message while still providing valuable content for current and future customers.
How to Create a Personal Executive Leadership Profile
The first step to creating a personal executive leadership profile is to choose the right platform. LinkedIn is often the best choice for personal executive leadership profiles because it’s a professional network where people are already looking for new business connections.
Once you’ve created your profile, optimizing it is an integral part of creating a successful campaign around your executive profile. Let’s go over a few of the most important aspects of profile optimization:
#1 Updating Your Profile
Updating your executive profile is the first step. You’ll want to ensure that your work history, education, awards and recognition, and profile or cover photos are up to date with the most recent information available.
If you have certifications or want to take a skill assessment to showcase your skills, LinkedIn has tools and resources to help you build out your executive profile for maximum thought leadership impact in your industry.
#2 Utilize Keywords
Keywords are a valuable tool on social media and in search engines. By utilizing particular industry keywords in your content and on your profile, you can help ensure that people looking for your services will be able to locate your thought leadership profile quickly and easily.
#3 Regularly Publish High-Quality Content
Whether you’re more of blog posts or articles type or tend to lean more towards infographics and video, you shouldn’t shy away from regularly posting high-quality thought leadership content on your profile.
The goal is to provide value for your audience and to promote your company culture while simultaneously positioning yourself as an industry expert that people will want to follow. Doing this is simple if you’re publishing the right content! (Bonus points if the content is written by your team and published on your website. There’s no such thing as too much website traffic!)
#4 Include Relevant Links
Finally, don’t forget to include a link to your company website. This will make it easy for people to learn more about your business and value offerings.
Employee Advocacy and Executive Leadership Profile Management Goes Hand-in-Hand
Employees aren’t likely to be active, loud or proud about their place or value in a company if the leadership isn’t on board.
By being active on social media, business executives can advocate for their teams, publicly encourage their employees, and advocate for the successes and value their team brings to the game.
As a result, your team could experience:
🙌 Higher morale
❤️ More passion around the work they’re doing
💸 More attention=more connection=bigger audience=more sales!
Encouraging executives to create profiles or having a team member manage their profiles is a recipe for success in any industry.
Creating an Executive Leadership Profile Management Strategy
Identifying thought leadership opportunities in spaces like LinkedIn and Twitter can feel daunting, but with a good executive leadership profile management strategy in place, you’ll be identifying and filling those gaps in no time.
Every executive leadership profile management strategy should begin with a thorough comb over the profiles you’ll be positioning as thought leaders. This in-depth look should include profile optimization and a glance through current audience profiles to determine who your target audience actually is - and how you can speak directly to them for maximum impact.
Next, it’s time to develop an executive leadership content strategy. At this point, you’ll need to decide what your content pillars are and how often you’re looking to be posting on social media.
The typical # of posts is going to depend on your industry, your brand voice, your target audience, and a given executive's personality and energy, but it’s safe to say that anywhere between 1-3 posts a week is an excellent place to start.
But what KIND of content should you be posting? And what’s your strategy for getting that content ON your executive leadership profile?
This is where you’ll need to spend time determining what your content pillars are, so we’ve included some popular ones below you can pick and choose from:
#1 Thought leadership articles/insights
This can include educational content from your company or personal websites, newsletters, and even personal notes or insights from your time in the industry.
#2 Industry news
This includes recent data, trends, developments, and insights about your industry as a whole and the impact it's having on consumers, other businesses or organizations, etc.
#3 Company news
This is news specifically related to your business, such as upcoming products, events, or press releases.
#4 Behind the scenes
For this content pillar, you’ll be showcasing everything happening behind the scenes - whether it’s in the office or a little more technical.
#5 Employee spotlights
Who is truly a rising star within your organization? Give them a shoutout of appreciation for their hard work and dedication! This type of content truly drives higher employee engagement, morale, productivity, and higher employee retention.
#6 Personal updates/hobbies
What did you do over the weekend that’s *not* work-related? This is your time to SHINE and show the world that there’s more to you than just sales, meetings, and industry news. And why does this definitely deserve a spot on your content strategy? Because it makes you relatable and interesting - a driving factor for consumers or other thought leaders to want to connect and engage with you or your brand.
Frequently Asked Questions
Still, got questions? We’re here to help. 🤝
What is an executive leadership role?
An executive leadership role is an executive position within a company. Examples can include CEOs, Executive Administrators, product managers, marketing managers, and others.
Being an executive puts you in a unique position to push for greater brand loyalty from your audience with dedicated employee advocacy efforts.
How to create a personal leadership profile?
In order to create a successful executive social media campaign, you’ll need to pick a platform, (we recommend LinkedIn for starters) and then
1. Optimize your profile
2. Create a content plan
3. Regularly post, and finally
4. Position yourself as a thought leader in the industry by sharing industry trends, insights, and other news.
The Final Word: Executive Leadership Profile Management is a MUST DO for Bigger, Better Sales Across the Social Media Galaxy
And our Sociallyin team can help make it happen!
We have an entire team dedicated to positioning your executive leadership profile for maximum results, including more sales, greater brand awareness, and more thought leadership opportunities.
Book a meeting with our sales representatives TODAY and let’s get the ball rolling on your success.