The holiday season is officially in full swing, and I'm back this week to update you on all things new in social media. So....what's new?
Facebook is testing a few new options this week. First of all, they are testing a new "Live Video Mode for Sellers" for pages to promote products.
There is not much out there on it yet, as Facebook hasn't announced this is something they are doing. But I will keep you updated as the details become available!
Here's another test: new keyword alerts for groups. How would you use this feature in groups that you are a part of?
"The holiday season is in full swing, and people are turning to Facebook to find and buy gifts. To help you send gift ideas more easily, we’re introducing the ability for people to share a collection of content saved on Facebook with specific friends and family."
Facebook is officially looking back on 2018 again. You can find the 2018 Review HERE! It's a great time to look back on all that you have accomplished, even if you feel that you haven't accomplished that much or there are so many goals left to complete before the year is over.
For the second year in a row, International Women's Day was the #1 most talked about moment of the year.
On December 10th, you'll be able to see your year in review on your Facebook page. Stay tuned!
If you went on vacation and didn't Instagram it... did you even go on vacation Probably not. A hotel chain in Switzerland now offers an Instagram 'sitter.' What's an Instagram sitter??? You can enjoy your vacation free of stress and an influencer in the area will take care of your social media account.
“Let yourself be served by selected influencers and locals. Our Instagram professionals will provide the best posts on your profile while you enjoy the city without a smartphone in front of your face.”
I don't know about you. But that could be nice.
Pinterest's recommendation system has been updated. You can find a recap of the talk that shares the latest on 'Pixie' here! Pixie serves more than 10 BILLION recommendations each day. That is WILD but completely believable. Pinterest said,
"To make this process as efficient as possible, we built Pixie. Pixie is a flexible, graph-based system for making personalized recommendations in real-time (you might have read about it when we launched it last year). When we designed Pixie, the goal was to create a system that could provide relevant and narrow recommendations at SOS response rate as Pinners scroll through the home feed (just one of the many product surfaces where we can apply Pixie)."
Once again, Sprout isn't a social media platform but it IS a tool us social media people use so often. You can now discover relevant hashtags when you're creating an Instagram message. What a time saver!
Introducing more ways to share your story on YouTube. YouTube Stories. Have you heard of stories before? Unique. YouTube said,
"As a creator, you're always looking to strengthen your relationship with your audience. You bring them along on your travels, give them a backstage pass to one of your videos, or even a sneak peek at your upcoming video. Through testing the Stories format with a small group of you over the past year, we’ve seen you do just that, from FashionbyAlly giving updates on what’s coming next, to Colin and Samir bringing their fans into the creative process. We applied feedback that we got from you to build a product specifically designed with you, the YouTube creator, in mind. And starting today, we are excited to announce that we are rolling out YouTube Stories to all eligible creators with 10K+ subscribers."
TWEET OF THE WEEK
You can watch the video here. It's really important.
That's all for this week! Thank u, next.