Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker
The era of spending money on marketing and advertising and not knowing what you are getting from it is over. Attract, convert & close your leads. Inbound marketing creates real results that can be tracked.
Measurable ATTRACT stage metrics
- Website & Blog Visits
- Blog Subscribers
- First Conversion Leads
Measurable CONVERT stage metrics
- Workable marketing qualified leads
- Lead-to-Customer conversion rate
- Lead close rate by offer type
Measurable CLOSE stage metrics
- Percent of leads worked
- Percent of leads attempted
- Opportunity to customer rate
Inbound works and here are more numbers to support the methodology.
Gone are the days of throwing money into advertising campaigns and hoping for the best. The rise of inbound marketing has revolutionized the industry, and it's not hard to see why. Inbound marketing brings to the table a strategic, data-driven approach that helps you generate real, qualified leads that convert into paying customers.
Here's 5 more facts every marketer needs to know to harness the power of inbound marketing.
1. Inbound Marketing is More Cost-Effective
Traditional advertising and marketing methods are expensive, and it’s challenging to measure the return on investment (ROI). In contrast, inbound marketing is more cost-effective because you can create high-quality, relevant content that attracts potential customers to your brand. Research shows that inbound marketing efforts are not only more effective, but they also cost 62% LESS than traditional marketing methods.
2. Inbound Marketing Strategies are Tailored to Your Audience
Inbound marketing uses many tools and tactics to reach your target audience. You create personalized experiences that attract, engage, and delight your prospects. Using buyer personas, you can get insight into your customers' personalities and behaviors, so you know how and where to reach them. You can then craft useful content – like blog posts, educational videos, and whitepapers – that meet their needs by educating, enlightening, or making them laugh.
3. Inbound Marketing Takes Time
Inbound marketing yields long-term results. It's not a quick fix, but a gradual and iterative process that builds momentum over time. Unlike traditional advertising, where you see quick results, inbound marketing requires ongoing effort to generate sustainable leads. Patience and perseverance are essential when implementing inbound marketing strategies. However, with time, inbound marketing will eventually drive more leads, create more revenue, and produce quantifiable results for your organization.
4. Inbound Marketing Utilizes Data to Measure Success
Inbound marketing provides real-time insights into how well your marketing campaigns are working. You can measure the impact of a specific piece of content, such as a blog post or video, and see how it contributes to your overall marketing strategy. You’ll know which channels and tactics are most effective in attracting qualified leads and driving conversions; then you can adjust your strategy accordingly. With inbound marketing, you can easily identify which activities drive revenue, scale quickly, and achieve better ROI.
5. Inbound Marketing Generates Better Leads
Traditional marketing methods are intrusive, like cold-calling or spamming inboxes with unsolicited emails. Routing prospects through the traditional funnel forms few long-term relationships, which then result in fewer customer conversions. On the other hand, inbound marketing provides potential customers with valuable, relevant content that helps them solve a problem. This content builds trust and establishes a relationship between them and your brand. In turn, prospects feel comfortable doing business with you and are more likely to convert into loyal customers.
Real Results at Lower Costs:
There's no denying that inbound marketing is a force to be reckoned with. It generates real results with a fraction of the costs from traditional marketing methods, uses data to measure success, and generates high-quality leads through personalized experiences that add value to prospects. However, inbound marketing is a long haul and requires patience, diligence and perseverance to enjoy the ultimate benefits. We hope these facts about inbound marketing inspire you to take a more strategic and sustainable approach to marketing that drives better ROI and delivers value to your customers.