You've posted once a day for the last three months and now you're lost, trying to decide what to post next.
Hey, we hear you. In the creative industry, it can be difficult to keep your mind running at such a high speed 24/7. Most especially if it's something you've been doing for awhile and you're beginning to feel the burn out.
But don't worry. We're here to rescue you with 25 ideas that are sure to get high engagement and wow your crowd. Oh, that we could jump back to the days when posting on a social platform automatically meant engagement. However, people aren't so easy to please anymore. They need incentive. If they're going to engage, there has to be an emotional and/or logical response to do so. And that's what we're aiming for with this list.
Ready to jump in? Let's get going!
Do Your Own Spin on What's Trending
Find out the big news around your industry, write your own take on it and watch your post take off! The algorithm on social networks like Facebook love this type of content, so sharing it means you can get plenty of engagement and connect and interact with your audience in a way that you might not have been able to do before. The secret is finding the people, places and topics that your audience finds the most fascinating and post content around those specific things. You'll get people talking and asking questions, which is exactly what you need!
Go Behind the Scenes
Give your audience a glimpse of what's going on behind the camera! Your audience will eat this type of thing up, mostly because they love being able to see what you brand is up to and what it's like behind the scenes in your particular industry.
Create Brand-Original Images
You can use things like Canva or similar tools like we've outlined in this post or hire a graphic designer. Just make sure you're sticking to a sort of "look" and "theme" when you're creating images so that your audience will recognize it without having to look to see who posted it. (Remember, infographics can be pretty powerful, too!)
Get Personal, Show the Culture!
Similar to going being the scenes about your services and products, showing your culture gives your feed a little more of a personal touch.
Introducing employees, including your followers in office parties and engaging with them over all the little things that make your brand unique are all things your followers are going to love, so share away!
This can mean anything from step-by-step tutorials to niche-related tips and tricks. The main thing is to be insightful and share value that your audience can use on their own journey.
Share About Your Fans!
This will play a huge role in your audience building trust and credibility in you. Most especially if you're sharing things like customer reviews and being transparent about bad things.
Give your target audience a positive boost to start or wrap their day up. In this way, your audience can start connecting uplifting and positive thoughts with your brand, too. So it's a win-win!
Post Product Photos
Show your followers what they're missing with high-quality photos of your products and/or service opportunities. This can be incredibly helpful in driving possible conversions home and giving your followers a glance of what you're capable of.
...and Product Videos!
Videos are super powerful across social platforms and are only getting more and more powerful as time marches on. Product videos give your audience a chance to see your products in action, as opposed to seeing still photos, which can make them more likely to purchase after seeing how they can help!
Above All, Post Frequently.
When it comes to what to post, just remember that anything goes as long as you stay relevant, transparent and creative, so use your imagination!
Do you have any wildly creative ideas for what to post that can bring in a high amount of engagement? We want to hear from you!