Updated October 2022
Whether you're in the middle of designing your ideal social media strategy or just prioritizing Instagram as a platform, you may be stuck trying to figure out what whether Instagram promotions actually work. And furthermore, what they are and how they can potentially benefit your brand.
Let's be honest: in the last several years, Instagram has completely reshaped the way it works with businesses so that brands can really utilize the tools and the platform to drum up more business and connect with their audience.
Of course this is awesome. But with new tools comes a new necessity to learn and educate ourselves on how they work and how they can help out in the long run.
The newest tools Instagram has been gracious enough to give us have really helped brands maximize their reach when it comes to their audience. Which is, again, fantastic. Especially because Instagram is such a popular platform when it comes to audience and brand interaction.
Today, we're going to be diving into post promotion specifically and looking at all the ways it can be utilized to benefit your brand.
But enough talking. Let's get on the road.🚗😉
What Is an Instagram Promotion?
"How Do Instagram Promotions Work to Help My Business in Real Time?"
There are two words that I want you to keep at the forefront of your mind while we work through how Instagram promotions work. Those two words go together and when you read them, I think you'll get a better picture of why this can be helpful. Ready?
Read it again. These two words are incredibly powerful because it's brand credibility that makes your audience more likely to be loyal to you. We also call this social proof. And it's the concept that user generated content like reviews, testimonial posts and videos, referrals and other types of UGC make you more reliable and trustworthy as a brand.
This brand credibility makes other people want to do business with you, because people look to other people when it comes to finding out what they need to do. This is the reason why your audience is more likely to engage on a post that has engagement than a post that doesn't. It's confusing, but if you think about it, it's true.
So how does promoting posts through Instagram help?
It's a fast track. Instagram promotion allows you to push your high-quality content out into the world to bring in plenty of engagement and build traction so that more and more people will engage with you and you'll begin converting.
Instagram Promotion is Great For Brand Awareness Campaigns
Creating brand awareness through Instagram promotion is a great way to start a snowball of engagement with your target audience and getting lots of eyeballs on your content.
Instagram has the same type of acceleration/virality factor that other social media platforms have in that the faster your posts take off, the higher your ranking factor will be. Which means more eyes, more engagements and (fingers crossed) more conversions.
The Time is NOW
If you're NOT taking advantage of the fire Instagram can put behind your business, we would suggest getting the ball rolling ASAP. With 60% of Instagram users reporting that they learn about new products and services through Instagram and 75% saying they'll either purchase, engage, share or save after seeing products on Instagram, you're missing out on huge opportunities by not establishing your presence and making it happen.
Not sure where to start? We can help!
Do you have questions, insight or input on how Instagram promotions can help your business succeed? We want to hear all about it!