The reason for updating a marketing system is the same reason we upgrade our technology- once there's a proven way to do a task better, we move forward. In this case, inbound marketing is more efficient and more cost effective than traditional marketing.
Finding Ideal Customers
Without the right keywords in your social media profiles and website, your online presence will not exist. Identifying and using keywords that will appeal to prospective customers is what will attract them to your site and keep them coming back.
Nurturing Leads
It is important to utilize marketing automation to nurture leads, which is typically done via a series of emails to stay top-of-mind with prospects. Just be sure to follow-up with leads when they are interested in your company. According to a recent study done for Harvard Business Review, 71% of qualified leads are never followed up with.
Content Strategy
An effective content strategy helps drive targeted prospects to your website and convert them into quality leads. Your content strategy should set clear goals, elevate your brand, build trust and loyalty, and generate qualified leads.
CRM Software
Customer Relationship Management (CRM) software helps you manage customer data and interaction keeps you organized, and makes your marketing more efficient. CRM software also helps you close the loop on marketing activities- you no longer have to guess which marketing tactics are working. You can know for certain where your website/visitors are coming from and what they are reading.
Check out these additional resources that'll help you get the most from your efforts:
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