Social networking has opened many doors over the years for businesses all over the globe. It has made communicating with friends and family across continents as easy as typing a quick "hello" on your phone, or Face-timing with grand kids and colleagues.
However, the world had yet to see the true power of online networking through social channels until about two weeks ago when the fear of COVID-19 hit our homes, our hearts, our loved ones and our businesses.
With many businesses temporarily closing and many friends separated by the walls of their home, (with nowhere else to go) social media networking has given many the opportunity to continue managing their teams, staying up-to-date on business and life changes, facilitating sales meetings, marketing meetings and more.
Are you wondering how social media or online networking can help YOUR business succeed during the unrest and worry of COVID-19? Keep reading. We got ya covered.
Start promoting Your Business More Effectively
That's right: social media marketing, and more specifically, the social networking aspect doesn't suddenly become useless just because everyone is panicking. In fact, THIS IS THE TIME to get involved and network like never before so you can gain and retain the trust of your followers and your audience at large.
As more and more States and countries around the world issue "stay at home orders" and "quarantines" you have the unique opportunity through social networking to reach people just where they are in a time when fear over the future of their businesses and opportunities are running rampant.
You'll be able to offer guidance and help, as well as information and support that may be difficult to find, giving way to loyal customers that you won't have otherwise.
Online Marketing Makes Your Business More Approachable
For the same reason why there are large groups of people who would rather exchange emails and texts than phone calls or in-person meetings, online social marketing makes your business more easily approachable.
Where do your customers turn when they have fears, complaints, questions and praise? SOCIAL MEDIA!
Social media is an under utilized tool by businesses everywhere, little known by those under utilizing it. The number of things you can do with social media as a networking and customer service platform is basically endless because there's always new ideas free-flowing from marketing professionals. (It's true! We have a team who spends their days brainstorming creatives!)
Social Networking Can Drive More Web Traffic
And it *will*. The can is there in case you hire someone who doesn't know what they're doing. 😉
If you're looking to increase your website traffic, social networking is the way to go. And that's apart from the advertising aspect. Advertising through social media is incredibly powerful, but just taking the time to network with your followers and listen can be terribly beneficial in terms of building a loyal following and driving more traffic to your website.
By promoting blogs, info graphics and videos through your social that send your followers back to your website, you can help ramp your traffic up and drum up more business..for your business!
Social Networking Means Unlocking Valuable Information About Your Brand
What's the best way to find out what needs to improve or change to make your business more successful in the long run? LISTEN TO YOUR CUSTOMERS! They're using your product and your services, so the best thing you can do is listen to them and watch for themes that emerge from complaints, reviews, comments and other forms of feedback.
There's a lot of valuable information hidden that's just waiting to be found that can make your business as a whole, (including giving you insights about your level of customer service expertise) so much better.
In addition, most social media platforms will offer you data on number of clicks, engagements, impressions and more, so you can better tailor your content and networking processes. Awesome, right?
Social Media Networking is the Future
Not only because we're a technologically oriented community, but because in situations like the COVID-19 pandemic that we currently find ourselves in, social media is invaluable. Making an investment into something so powerful for your business can mean the difference between life and death for your business.
Remember: networking on any front is powerful, however, in-person networking, (though it has strengths of its own) doesn't offer the same valuable insights, advertising possibilities and such a vast audience the way social media networking does.
Are you prepared to take the leap to engage in the wild success of a powerful social networking strategy? What're you waiting for? Let's get in touch and get social!