Student personas are created through research, surveys, and interviews of with your target audience. That includes a mix of current students, prospective students, and those outside of your contact database who might align with your target audience.
Check out these additional resources that'll help you get the most from your Inbound efforts:
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What are student personas?
Personas are fictional, generalized representations of your ideal student. They help you understand your students (and prospective students) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
The strongest student personas are based on market research as well as on insights you gather from your actual student base (through surveys, interviews, etc.). Depending on your school, you could have as few as one or two personas or as many as 10!
Here are some practical methods for gathering the information you need to create student buyer personas:
Interview Students (or parents if applicable)
What better way to get an idea of who you're trying to attract than from who you've already attracted?
Discover trends in the data you already have
You already have large amounts of data from current efforts. Take a deeper look at those and find trends that you may not have paid attention to before. You could be missing something right under your nose.
Ask the Right Questions on Website Forms
People are only willing to give up so much information. Make sure you're asking the right questions to get the right information to create an accurate persona.
Take Admissions Feedback Into Consideration
They're telling you what they think, listen.
Talk to Professors
A good professor knows his pupil. Get feedback on what type of student performs well or shows most interest.
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Keep these in mind and you'll be building beautiful student personas in no time.
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