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How to Utilize Blogging for Inbound Marketing

Does your company want more visits, leads, and customers? Read on to discover how  blogging can improve your inbound marketing strategy.


Blogging is a significant way for you to gain website traffic and help convert leads into customers. By providing valuable content, blogs can easily and effectively draw prospects to your website. 

Keep Your Buyer Persona In Mind

Be sure that you know your audience. The content on your blog needs to attract your target audience- your buyer personas- in order to convert website traffic into leads and eventual customers. Remember, if you help solve someone's problem, they're likely to come back to you.

Address One Topic Per Post

It is best to focus on one topic in each blog post. This will ensure that you're utilizing your post for search engine optimization. Therefore, if you find yourself writing about something other than the topic you began with, you may want to consider breaking up your post into multiple ones. 

Blog Consistently and Frequently

You should publish as often as you want to get found online. Research has shown that consistent blogging boosts inbound ROI- 82% of marketers who blog daily report positive ROI for overall inbound efforts. While publishing frequently is ideal, remember that producing remarkable content is more important. 

Great Imagery and Format

Design is an important aspect of blogging because you want to gain readers' attention and keep it. Good formatting practices should include bolded text, subheaders, numbers, bulleted lists, whitespace, and high-quality images.

 Check out these additional resources that'll help you get the most from your efforts:

How to Create Student Buyer Personas

Keep this information in mind and you will be a successful blogger in no time!

 Was this article helpful? Spread the love! You never know who else could benefit from this same information and how appreciative they may be to you for providing it.

Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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