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Improving Your LinkedIn SSI Score: The Ultimate Checklist

Whether you’re only just beginning your social selling journey or have been working to improve your social selling index score for awhile, we want to help make it as easy as possible for you. 

Ready to get started? Let’s go. 

What is a LinkedIn SSI Score? 

The LinkedIn Social Selling Index is a formula that defines how well you’re doing with your social selling. Your efforts are ranked 1 to 100. 

 According to LinkedIn, social sellers create 45% more opportunities than those with lower SSI and are around 51% more likely to achieve their social selling quota. In addition, 78% quickly outsell their social selling peers on LinkedIn. 


How Your SSI Score is Calculated

 Your SSI score is based on:

  • Whether or not your profile is filled out completely, and if not, how much.
  • Whether or not you’re finding the right prospects and what you’re using to do it. I.e, Advanced Search Function, or Lead Builder.
  • Whether or not you’re engaging with your prospects.
  • Whether or not you’re building relationships and fostering them. 

The Ultimate SSI Checklist to Improve Your Score

  • Completely fill out your profile

If you don’t have an all-star badge, it’s time to earn one! And this means filling your profile out to 100%, including your summary, education, certificates, awards, etc. 

  • Make your profile picture appear professional

This doesn’t have to be a professional photo so long as it looks professional. 

  • Showcase the value you can bring to your customers 

Your professional skills and experience are the very reason people will seek you out on LinkedIn, so showcase it! 

  • Use keywords and advanced search for best results

This is an especially important tip if you’re using the free version of LinkedIn. 

  • Always utilize search filtering options

Sales Navigators should always utilize lead generating options, as it will help you take your advanced search to new frontiers and make your job significantly easier. You’ll even be able to save specific prospects to particular lists. 

  • Engage with your prospects 

Prove you’re an expert on the matter by commenting, liking, and sharing industry insights with your connections on a daily basis.

  • Share company content on a daily basis 

Little know to some sales representatives, your buyers are constantly searching for insight around your industry. Take advantage of the conversation and share company content and related industry news on your personal page!

  • Share posts directly to the LinkedIn publisher. 

It’s great to share things with the feed and share industry insights from third parties, but publishing your own content is an excellent way to show your audience that you know what you’re talking about and want to help them succeed. 

  • Never stop building your connections

Add, add, add! Growing your list of connections and making new friends is a great way to get your name out there and bring in potential buyers. Don’t be spammy, though. You want to make sure you’re adding value to your connections’ feeds and lives. 

  • Create a multi-level company penetration system 

When going after a specific account, don’t work with just one senior member. Instead, penetrate multiple levels and multiple connections for best results. And add value!

  • Nurture and engage 

Nurturing your connections and prospects is a very important part of getting sales and filling your lead funnel on LinkedIn. So make sure you’re actively participating in industry groups, commenting, and sharing your contact content for optimal results. 


How Important is My LinkedIn SSI Score?

The higher your score, the better your team is at reaching sales and business goals on LinkedIn. And this makes your SSI score vitally important if you’re looking for long term LinkedIn social selling success. 

While everyone has a different reason to utilize LinkedIn, concentrating on the four successful social selling LinkedIn pillars, which include: 

  • Creating a Professional Brand
  • Finding the Right People
  • Engaging with Insights
  • Building Strong Relationships

Doing this can vastly improve your chances of getting a sale and reaching your overall goals, but it’s also just a great way to navigate LinkedIn for the optimal amount of opportunity. 

RELATED: LinkedIn Social Selling Index: 5 Things You Need to Know

“Is My LinkedIn SSI Score Just a Vanity Metric After All?”

While at first glance this may seem like a vanity metric, getting a high SSI score is quite a feat. And one deserving of an immense amount of pride. 

Those with high scores have worked hard to get there and it means that they have stayed dedicated to a particular goal, so instead of looking on your SSI score as a vanity metric, wear it with pride as you climb the ranks of social selling. 

Don’t Focus on Just One Pillar

They’re all interconnected, so the important thing is to dedicate a certain amount of time each day to the whole of your LinkedIn. Nurturing your leads, engaging with your community, and being a voice of reason in the social media noise are all integral parts of giving your SSI score a boost and seeing lasting success and MORE SALES through your LinkedIn efforts. 


Feeling Lost? Our Team Can Help

Whether you just don’t have the time to dedicate to your LinkedIn or would rather put your time towards new and different business growth opportunities, we’re here to help. 

Introducing: the Social Selling Assistant. Or, in other words, your personal gateway to more leads, more sales, more connections, and more results. 

In essence, it’s a REAL human being, (no BOTS!) who will work with you and for you to grow your LinkedIn following and establish you as an expert in your industry without the hassle. 

Are you ready to experience growth in the world of social selling? Get an assistant and get results TODAY. What're you waiting for? Let's Get in Touch! 

Keith Kakadia

I am a native of New Orleans, LA with a passion for social media marketing, entrepreneurship, and making new connections. I enjoy the opportunity to work with amazing individuals and brands everyday.

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