Historically, the South hasn't always been the most open to change so it's understandable that they're somewhat behind the curve when it comes to Digital Marketing and more specifically Inbound Marketing. Realizing this, we at Sociallyin are here to help. Our latest campaign, Inbound 101, is all about educating you on the basics of Inbound Marketing and the benefits it can provide to your business.
Over the next few weeks, we will break down all the ins and outs on Inbound offering various tips, hints and tricks that can help you develop and execute successful Inbound Campaigns.
Check out these free offers to learn more about the effectiveness of Inbound Marketing:
- 10 Powerful Inbound Marketing Charts
- Inbound Marketing Effectiveness
The Inbound Methodology provides the perfect roadmap for turning strangers into your biggest fans through it's 4 stages: Attract, Convert, Close and Delight.
The job isn't done once you've gotten these strangers to your site. Now it's time to get them to open up a little. The convert stage is all about turning those strangers into leads. Here, your goal is to get the consumers virtual vulnerability. Their contact information is the most valuable leverage they have and to get them to give up this information, you have to present something of that same value in return. That value can be found in E-Books, blog posts, tips and resources.
When it comes to converting, your most important tools are: Forms, Calls-To-Action and Landing Pages.
To become a lead, you have to collect the visitors information. Optimize your forms to make this process as simple as possible for potential customers.
Calls-To-Action are buttons that encourage your visitors to take a next step. These should entice visitors to give up that o so valuable contact info. "Download our E-Book" "Request a free evaluation" If your site lacks enticing CTAs, you'll lack leads.
After an interested visitor clicks a CTA, they should be redirected to a landing page. Your landing page has two main purposes; collect visitor's contact information and fulfill the offer expected from the call-to-action. When unknown visitors fill out landing page forms, they become a contact.
As more visitors become leads, you'll want to manage those contacts in one central database. That allows you to keep track of every interaction and take them through a sales process tailored to them.
That wraps up the Convert stage. This will help you turn those visitors, into leads.
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