What do you do when you see a special piece of content when you're scrolling through your social media feed? Whether it be on Facebook, Instagram, Twitter, Pinterest....you get what I mean.
You save it.
You share it.
You show ALL of your friends.
For the content creator, creating extraordinary work can be a magical experience in itself. But will that same piece be a magical experience for your audience? You want to share the most high quality stuff you have, the stuff that everyone is talking about, the stuff that drives the most engagement to your website. That is what we call 'Unicorn Content.'
~Unicorn Content~ is based on who your specific audience is. You first need to understand who your audience is on each of your social media platforms. Understanding your audience will help you identify your best content, but it just isn't as easy as it used to be. The rules don't always apply. Making a video a certain length video simply because "that's how long a video should be" won't bring you leads. Sometimes using emotion works best. An upbeat, happy vibe might be just what your brand needs.
How do you spot a unicorn?
You'll know. Unicorn content is data driven and will rank high on Google. You will know it is the BEST content you have when it is constantly shared, everyone is talking about it (commenting and tagging their friends), and one of the most important things....when it is driving traffic to your website! Driving traffic to your website means LEADS!
What do you do when you've found your unicorn?
This is the most exciting time! When you've found your unicorn.... run with it and run fast! If it works for you, IT WORKS! Reuse and repurpose your content, and spread that around each of your social media channels. You can make infographics, videos, or graphics. The options are endless with your creative drive.
When you've found your unicorn content, it's time to lay it all out and strategize for the long-term. Think about how you can repurpose and reuse this content to keep it fresh and relevant. Perhaps you can turn it into an infographic or a series of videos. The options are endless when it comes to creative ways to showcase your unicorn content.
Consider your overall brand strategy and how your unicorn content fits into it. This is your chance to create a truly unique and magical experience for your audience. Develop a plan for how you will share and promote this content across all of your social media channels. Don't be afraid to experiment and try new things – that's how you'll grow and evolve your brand over time.
Remember, unicorn content is rare and valuable. When you've found it, treat it with care and make the most of it. By using a long-term strategy to showcase your unicorn content, you can build a loyal following and drive traffic to your website, ultimately generating leads and growing your business.
Start creating, and let's start trending! ✨
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