If you’re a business on the internet, chances are web traffic holds some importance to you (and if it doesn’t it may be time to reevaluate your digital approach.) One of the keys to executing an effective digital traffic strategy is having a clear understanding of the different types of traffic that you can secure.
4 Types of Web Traffic
This is when people find your site either by typing your URL directly into the search bar or by having it already bookmarked for ease of access. Most often direct traffic can be attributed to your loyal repeat customers and maybe your competition, ha.
Sometimes you just need a little more, that’s where paid traffic comes into play. Avenues such as Facebook Ads, Google AdWords, various internet ads and retargeting can give your business just that boost it needs to be found by more of your market. This could even be physical advertising that pushes directly to the site.
Think of this as an implied co-sign. When others link your site, rather it be on their blog, social media or their own website, they’ve basically told their following to go check you out. This endorsement is a great way to gain exposure from a customer base you may not have been able to reach before.
This is the ‘Holy Grail” for internet marketers. When potential clients or customers type a phrase related to your business into the search bar, your site will be indexed and included in the list of results. Now where you end up all depends on how well your site is optimized for search engines. Superb search engine optimization enables you to maneuver higher into search engine rankings and make it a little easier to be found by your target market.
Being knowledgeable of these core basics will help you see results and increase organic traffic.
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