Welcome to This Week in Social Media #21! I hope you're ready to dive right in to what's NEW on your favorite social media platforms this week!
In honor of Valentine's Day, Facebook (of course) released Valentine's Day themed filters. Just take a look at the cutest Valentine there ever was. ↓
Starting Tuesday, Facebook started rolling out lists that you can post as a status update. There's a lot of potential with this list. You can post your goals for the New Years resolutioners that are still going strong or places on your bucket list to travel to. This is what it would look like in your feed.
Your list could be numbered or bullets, include colors or emojis. Of course this could become a place where people share their 'To Do' list for the day, but let's just hope it doesn't come to that. I don't need to know exactly what you need to get done today.
Thumbs down. People have been wondering forever if Facebook would ever release a 'dislike' button. Recently spotted was a downvote option. To be determined if the testing of this actually goes anywhere.
Last but not least for Facebook features, Facebook changed the way your page reach is displayed. This could be why your numbers are down by around 20%.
“For Pages, we’ve historically calculated reach based on how many times a post was delivered in News Feed, but for paid ads, we use a stricter definition that only counts reach once a post enters a person's screen. Starting Monday, we will update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same.”
I suggest keeping eyes on your pages a little bit closer for a couple of weeks.
Recently Pinterest announced users can use the @ to reply on their platform. The obvious idea of this it to make sharing pins a little bit easier.
Pinterest explained why they decided to use this Twitter-like feature:
“We think @replies on Twitter are a great way to send a short messages to your friends. We recently added a similar feature in Pinterest - just type @username in any comment field and we’ll send a message directly to another Pinterest user via email. It’s a great way to suggest a pin or get someone involved in a conversation you’re having.”
It's not too wild of any update, but will increase my pin sharing for sure.
TWEET OF THE WEEK
Happy Valentine's Day, Dylan.
Have a great weekend, folks!