This week has been absolutely PACKED with social media updates. Have you been following along? In case you missed last week's udpate (hint: Instagram Nametags), you can click HERE to catch up!
So what did you miss during your busy week? Let me tell you!
Let's start with FACEBOOK!
Facebook has announced that it is renaming its Camera Effects Platform to maximize future AR opportunities. It's now called Spark AR.
"When we launched the Camera Effects Platform, we put the power of augmented reality into the hands of all developers and creators allowing them to reach 1.5 billion people on Facebook. In the last 18 months our community of creators and developers has inspired us by building innovative experiences for the Facebook camera that go beyond animations, masks, and playful effects — pushing the boundary of what's possible in AR. To better encompass our current capabilities as well as our long-term vision, today we're renaming Camera Effects Platform to Spark AR. This new name reflects the growth we've seen in the platform so far, and encompasses our ambitions for the incredible growth still ahead."
This will also be expanding to Instagram, so it is in the hands of an even wider variety of developers. You can click here for more information!
On October 24th, you may notice first-party cookies available for Facebook Pixel tracking. This will help immensely with targeting.
"The option works by tacking a unique string of numbers onto a URL of a landing page when a user clicks on an ad served by Facebook. The opted-in first-party pixels on the site get integrated into the browser as a first-party cookie, included with data sent to Facebook. A first-party relationship must be established before any tracking or measurement occurs. "
FUN FACT: Facebook completely dominates video ad spend. Reportedly, Facebook will command 24.5% of all video ad spend this year and be the "top social media platform." What do you think of that?
#1 Tip of life. Be kind.
Overall, there is no need for negativity on others' Instagram posts. So, cheers to Insta!
These Snap Originals will also have 'Show Portals' to step into a scene from the shows yourself! Have you taken a look at this experience yet? What do you think?
Say goodbye. Google+ was hacked.
"A security bug allowed third-party developers to access Google+ user profile data since 2015 until Google discovered and patched it in March, but decided not to inform the world."
Uh oh. All consumer services will start winding down over the next 10 months, so now is a good time to make your clients aware.
TWEET OF THE WEEK
Amazing. Great job, Sid.