Building your first successful social media blueprint for business can be more than a little complicated. And sometimes just plain confusing if you’re not familiar with the way social media works in our current digital era.
No matter how difficult it might be, though, it’s imperative for a business that is shooting for success to make social media a priority.
Without a social media marketing business blueprint, any effort you put into your social media is going to be void of strategy and emerge as aimless and thoughtless posting.
At the foundation of every social media marketing blueprint lies an understanding of where you want to go as a business. What are your goals for the next ten years? What are your goals for the next year? These are all things that contribute to what is and isn’t included within your social media marketing blueprint.
Are you ready to create a social media blueprint for business that will help you reach your business goals and put you back on the map on social media? Are you ready to drum up more business, make more connections, and embrace ridiculous success as a brand online? What’re we waiting for? Let’s get started.
Outlining Goals for Your Social Media Marketing Blueprint
Before you can create an award-winning social media marketing blueprint, you’ll have to carefully analyze your current efforts.
Maybe you have a social media strategy already in place, but it’s not bringing you the limitless success you were hoping for. On the other hand, maybe you don’t have a strategy at all and you’ve just been shooting in the dark whenever you’ve had the chance.
This is all a pretty standard kind of approach to social media marketing. Analyzing your current agenda and effort will help you find the places where you need to fill holes later, so you’ll want to make notes as you go along.
Which platform have you had the most success on so far? (And this doesn’t necessarily mean it was the best platform, but you’ll get to that later.) Which posts drive the most engagement? (i.e, likes, loves, comments, shares.)
Is there a type of content that tends to perform better than others? Have you experimented with social paid advertising? Was it successful?
These are all questions that you *might* have answers for, but if you don’t, it’s not a big deal. The only difference between having some sort of information to go off of and starting fresh is that there’s slightly less experimenting to do.
When all the analyzing is behind you, you’re ready to really dive in and get your hands dirty. And the first step is setting short term and long term goals.
Where do you want your social media marketing blueprint to carry your business in the next year? How many followers would you like to have added to your profiles by then? Are you anticipating wild growth? A slow steady growth?
Whatever your goals might be, remember to keep them attainable and relatable. Goals that are impossible to reach are hard to break into smaller goals and it’s far too easy to get discouraged when you’re always reaching for the stars but never touching them.
You’ll want to ask yourself things like:
- What social platforms are we focused on?
- Why those platforms?
- Is our content relevant to our target audience?
- Have we experienced success on social media?
- What types of problems have we had to face on social media?
- Does our audience seem responsive to our messages?
- Are we taking advantage of social media as the powerful platform that it is?
Of course, there will be questions that you need to create that are tailored to your particular industry in order to really define your business goals on social media, but above all, your main goal is going to be fast results, business development, and growth and preserving, maintaining and protecting your online reputation.
Asking the kind of questions that we have outlined above, plus whatever you come up with as far as your industry is helpful because it reveals the current “state of affairs” when it comes to your online interaction and presence on social media.
And in addition, it will help you develop your social media blueprint for business in that you’ll have a better understanding of the exact steps you’ll need to take to create your ideal strategy and what your social community management will end up looking like at the implementation stage of the process.
Just make sure that through the creation process, you’re keeping the three main goals in mind. These include: defining your brand, defining your audience, and defining what success looks like for YOUR business on social media. Because success for you will often look different than success for others.
A good example of this: in some industries, leads are much harder to get into the funnel, but there is much less friction and much more of a chance that the few who do find their way into it will come out a customer.
In this case, you may have to put an emphasis on getting leads into the funnel and followers as opposed to the amount of engagement your posts may get on social.
Best Practices for Your Social Media Marketing Blueprint for Business
You’ve outlined your business goals, you’ve created standards that you’re sticking to and now you’re ready to design your online presence and create a unique voice for your brand on social media.
Reaching your goals isn’t as easy as just scheduling a few posts and then analyzing the data, though. You’ll have to research social media best practices and find out how to create a strategy that works for you.
To make it a little easier, we’ve compiled all of the best practices that we found worked the best for us and put it here for you.
Optimize Character Count on Each Social Media Platform
Every social platform has an ideal number of characters and a maximum number of characters per post. If you want to really be successful, you have to make the most of every character and find out where the sweet spot is for the number of characters on your chosen platforms.
Just remember that number of characters means nothing if your social media marketing plan doesn’t have a good content outline.
A little cheat sheet for popular social networks and character counts:
- On Facebook, 40 or fewer characters are ideal for a well-performing post.
- For Twitter, you’ll get somewhere between 71 and 100 characters.
- On LinkedIn, you’ll have a maximum limit of 120 characters.
- Instagram allows up to 150 characters per post, including hashtags. (These belong in the comment section anyway.)
Stay Original in Your Social Posting
Curating content can be awesome and helpful and a world of other things, but you will want to also make sure you’re posting content to each platform that is specifically designed for THAT platform.
By customizing your content for each social media platform, you’re making sure your threshold for quality is higher and that your posts and images have a higher quality in general.
Does it take more work? Yes. But nothing good ever came of taking the easy route.
Optimize Your Images and Videos for Each Platform
You might not have noticed it before, but every social platform has a recommended course for optimizing videos and pictures.
Regardless of which social platform you’re using, you need to be consistent about the branding, quality, colors, and feel of every image and video. This helps streamline your branding and makes spotting YOUR content much easier for potential customers. We also call this brand awareness.
Low-quality, unprofessional and inconsistent videos and images that don’t reflect the personality and voice of your brand only breathe confusion and rejection into your audience and social media marketing blueprint.
Optimize Your Profile Across Social Media Platforms
If you haven’t already done things like fill out your about information, uploaded a logo, followed similar industry profiles, and added your website to your social profile, this is the time to make it happen.
- The overall success of your social media marketing strategy will depend on how well you optimize your profile, so we made a little cheat sheet so you wouldn’t miss anything.
- Keep your profile photos, videos, and cover photos branded
- Adding links to other social media platforms
- Link to your main website and blog posts where appropriate
- Fill out your whole profile
- Stay uniform across social media channels in your about section
- Focus on what your audience wants and needs
- Stay consistent in social media posts
- Share relevant content on all of your social channels
Choosing the Right Social Media Platform
There are a couple platforms we would definitely flag as absolutely essential to your overall brand success. These platforms would include Facebook, Instagram, and in some cases, Twitter.
Other platforms you might want to consider would include:
Each platform has its own pros and cons, in addition to different audiences who are on the lookout for different things.
TikTok, for instance, is a platform that is fast becoming popular and useful for a variety of brands. With the majority of users being GENZ and some millennials, it’s a great platform for businesses who are trying to reach a younger crowd.
Your Social Media Management and Business Blueprint
If there’s anything we want you to take away from this blog post, it’s that data and the way you go about social media management has a profound impact on your social media blueprint for business.
Some key metrics that are a good idea to track would include:
- Link clicks
- Web referrals
Tracking allows you to analyze what’s working in terms of your content strategy and content marketing, and also your approach at large.
If you haven’t made it a point to interact with similar audiences on social media as part of your social media blueprint in the past, now is the time to begin implementing this as a tactic. Facebook and Twitter are both platforms that make this incredibly easy. And feel free to share content that is relevant to your brand!
Need a Creative Social Media Marketing Blueprint for Business?
Sociallyin is a full-service social media marketing team of creative geniuses who have experience designing, implementing and adjusting social media marketing plans to help your business reach its desired audience and meet its goals and deadlines.
What are you waiting for? Let’s get in touch TODAY and change the game for your business on social media by creating and implementing the perfect social media marketing blueprint for business.