April Showers to May Flowers, that seems to be the “theme” this time of the year. The dreary rains of April have set in, and we’re looking for the positive vibes of May. This is similar to the transition from outbound marketing to inbound marketing.
There is a whole process that follows seasonal changes, you have the dark cold of winter, then the humid showers of early spring, and then finally you’re greeted with the peaceful and vibrant atmosphere of May. Where everything is in full bloom, people are happy and life is grand.
Transforming from outbound marketing to inbound marketing resembles this seasonal change. It’s a scenario of out with the old and in with the new. The old, dark, dingy ways of marketing are a thing of the past. Now, it’s all about transitioning your marketing plan to a vibrant, appealing and friendly marketing plan.
With Inbound Marketing, you are creating a pleasurable way to attract your visitors and convert them into leads.
Why is the transition beneficial?
Outbound marketing is similar to winter; this is a time of the year where everyone is secluded. It’s rare to find someone who wants to go out and “enjoy” the cold weather (or at least here in Mississippi, anyways).
Inbound marketing is similar to spring; when everyone is exploring the land, and enjoying the sun and all the greenery that surrounds them. It’s a happy time, people are excited for spring to arrive, and they’re ready to enjoy the warmth.
With those two comparisons being listed. It is easy to see how outbound marketing is a think of the past, and how this marketing transition will be beneficial.
You are giving your audience something to enjoy, you’re not bombarding them and annoying them. You’re giving them interesting and helpful content to read, and allowing them to receive offers that will be beneficial to their marketing practices.
Basically, you are giving them something to look forward to, much like spring.
How to bring light into your marketing plan!
Do you participate in cold calling or cold outreaches? Are you tired of getting rejected time after time because your process seems to be too pushy?
Well, that’s what Inbound Marketing is here to prevent.
Inbound will help you bring light into your marketing plan by readjusting your tactics. With Inbound, you are creating a funnel of greenery for your audience to enjoy. Allowing them to participate on their own time rather than surprising them with annoying tactics.
It is clear how Outbound Marketing is a thing of the past. The future of marketing lies within Inbound.
You want your audience to be pleased with what you offer them. You want to understand their needs, and you want them to understand the process. With Inbound, you are able to guide them in the right direction and allow them to enjoy their marketing plan.
You may look at this process with the concept of “April showers bring May flowers”, and that is exactly it. Outbound itself is a complete comparison to winter. The transition period is more comparable to the showers of April, due to converting all of your processes. However, in the end, your successful plan of Inbound marketing will be a beauty, in comparison to the flowers of May!
Thanks for taking the time to read my blog. If you enjoyed, be sure to share with your friends and colleagues on social media sites. Make sure you check back for the second installment of Spring Into Inbound.
Also, be sure to check out Sociallyin’s content for more information on Inbound Marketing, and all that we do!