Have you ever heard of inbound marketing? If you work in the digital marketing world or have read blogs about content marketing then you’ve probably seen or heard of inbound marketing. But do you really know what it is? If not you’ve come to the right place. Let me break it down for you.
Inbound Marketing
Inbound marketing is a marketing strategy that draws visitors to your website and earns their attention through relevant content. It is very different from the traditional outbound marketing tactics. Outbound marketing usually interrupts or forces a message onto the customer, while inbound attracts the customer with interesting content. People are tired of the old, outdated marketing efforts. In fact, 80% of people ignore paid Google ads because they aren’t relevant to the customer. Inbound marketing allows organizations and businesses to deliver a personalized message to their visitors. With inbound, we can send the right message, to the right person, at the right time with relevant content.
The inbound marketing method has a process to it though. In order to implement an inbound strategy for your business involves developing relevant content about your business/industry. There are quite a few ways to achieve this. The most common are content pieces like e-books, blog posts, infographics, whiteboards, videos, and offers that are relevant and interesting to your customers. When visitors visit your website, you use tools like call to actions (CTAs), landing pages, thank you pages, and emails that will help collect information about your visitors as you move them through the sales process. The inbound marketing sales process has four steps to it. These four steps are known as the Inbound Marketing Methodology. It includes:
Attract Visitors - Attracting the right visitors is valuable for your business. As consumers are shifting their attention online for research developing relevant content pieces helps the customer find what they are looking for.
Convert Visitors - After you start getting visitors to your website through this relevant content you need to convert them into qualified leads. This is done by collecting their contact information. This will let you know more about them so you can send them more relevant content and lead them through your sales process.
Close the Sale - Once you have qualified leads coming to your website, switch your focus into nurturing these leads. This goes back to sending the right message, to the right person, at the right time with your relevant content. With this, we close our leads into customers. Come up with a personalized lead nurturing strategy to help them through the sales process.
Delight the customer - Once the sale has been made, your job isn’t finished yet. Continue providing value through relevant content, positive experience with social monitoring, and further guidance helps to create loyal promoters, who in turn, deliver referral business to your brand.
Using these four steps will help your business run a successful inbound marketing campaign. If you’re interested in more information please take a look at our offer below.
Or check out our Inbound Marketing Checklist.
Thank you for taking the time to read my basics of inbound marketing post. If you liked my post and want to get in touch with me you can find me on Twitter and LinkedIn.
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