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The Big 4 Social Media Outlets: Twitter




On part two of our journey through the top social media outlets, we will cover the Twitterverse. Twitter has been growing in popularity for many years and has a profound effect on how we use the internet. It has allowed us to connect with people all over the world to levels we have not been able to before.

Twitter has two main categories when it come to its users, professionals and youth. We professionals are able to use twitter to gain exposure, advertise their brand, and provide customer service. How are professionals making these strides with just 140 characters at a time? Well, Twitter is a microblogging tool that allows users to get a glimpse of advertising, and if interested, providing the means to interact with the business. It is important to write content that your customers want to hear. So talk smart. Focus on your product features and interact with your customers by answering their questions. When you post this high quality of content then your Twitter following will grow, along with your customer loyalty.

Twitter's Business Platform

The business platform allows for businesses across the globe use Twitter to generate awareness, connect with customers and drive sales.  Not only that but 80% of users on Twitter are accessing it via a mobile device. (Twitter internal data) So that means there is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. How awesome is that?

By using Twitter's business platform you are able to:

  • Manage a Twitter presence
  • Grow a follower base
  • Drive website clicks
  • Increase tweet engagements
  • Drive app installs
  • Find leads through Twitter

All of this can be done by using the managed client services that they provide. It is basically a whole marketing team on one social media platform. With Twitter having over 645 million users as of March 2015, it is safe to say that it has the ability to reach any target market your business wants to deliver content to. 

Twitter's Business Basics sections has outlined exactly what you need to do as a company to reach these 645 million users: 

  1. Tweet
    A Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.
  2. Reply
    Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations.
  3. Retweet
    A Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can use the Quote Tweet button to add your own message to the original Tweet.
  4. Favorite
    Favoriting something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.
  5. Hashtag
    A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term.
  6. Mention
    Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.

How simple is that??

With your company's presence online your sales revenue should skyrocket based on the free advertising, you are doing on the world wide web. By taking the steps to create customer loyalty and brand recognition through Twitter, you will be unstoppable.


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