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The Help Desk: Does Facebook Advertising Work for Amazon Products?

Do you sell Amazon products? Not sure how to promote them effectively and aren’t convinced about whether or not Facebook ads can do the job?

We have good news!

Not only do Facebook ads work for promoting Amazon products, they actually do a fantastic job.

And we’re also going to show you how to market your Amazon products effectively on Facebook.

But Why Should I Advertise Amazon Products on Facebook?

There are over 2 billion active users on Facebook, which means the chances of your target audience being on Facebook is particularly high in comparison to other social media networks.

Facebook also gives marketers several intuitive ad tools that make the job significantly easier.

Facebook is also an easy platform to advertise on because of the way people use social media.

Getting Your Amazon Products Ready For Facebook

Before you can really get started advertising Amazon products on Facebook, there’s a certain amount of prep that’s required for a successful ad campaign. Things like:

  • Optimizing Your Product Listings
  • Setting Up a Landing Page
  • ReStructuring Your Ads For Easier A/B Testing

Absolutely do not run ads on Facebook until your Amazon product is properly set up and optimized accordingly. You want to make sure that the money you’re spending on ads is well spent and not being thrown down the drain, so proper optimization is key.

Whatever you do, don’t let your ads take you straight to Amazon if you can help it. Why? Because people scrolling through Facebook are further from a purchase than people on the Facebook site, there’s no place to collect contact information and in addition, traffic from Facebook tends to be less likely to convert. So setting up a landing page can mean the difference between success and ad disaster.

You should always arrange your ads in such a way that testing variations of ad copy, images, audiences, times and other demographics are less likely to be problematic. Make it easy to trade things around and you’ll have a much easier time seeing better ROi.

Follow the Facebook Advertising Best Practices for Optimal Results

Just because you’re advertising Amazon products doesn’t mean you can’t follow the typical best practices for Facebook ads.

P.S Here’s three quick Facebook advertising tips to help you step up your game!

But what are the Facebook advertising best practices?

Writing Compelling Ad Copy is one of the first vitally important best practices. If the copy sucks, you’re not going to get anywhere with prospective buyers. Your ad copy needs to be engaging and fun, but also to the point and informative.

Test Lookalike Audiences or, in other words, people similar to those you’ve already converted.

Images Matter when it comes to your ads. If they’re not relevant or relevant and not properly executed, you won’t be converting nearly as well.

Video Can Change the Game but if you can’t capture your audience’s attention in the first fifteen seconds, you need to rethink the strategy and the execution.

It’s Worth the Extra Effort

Advertising your Amazon products on Facebook will seem like a lot of work in the beginning, but the results are well worth the effort.

Check Out This Article with In-Depth Information About Utilizing Your Social Advertising Efforts TODAY.

Do you have insight into social advertising or advertising your Amazon products on Facebook? We’d love to hear your feedback!

Keith Kakadia

I am a native of New Orleans, LA with a passion for social media marketing, entrepreneurship, and making new connections. I enjoy the opportunity to work with amazing individuals and brands everyday.

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