Tiktok: it took the world by storm and had surpassed 2 billion mobile worldwide downloads by October 2020.
Still, aspects of TikTok remain a mystery for individuals and businesses alike, with one of the biggest lingering mysteries being TikTok SEO. Because seriously: what even IS TikTok SEO and is it helpful in generating more likes, shares and views? We think it’s time someone dug into this topic and spilled the secrets, so here we are!
TikTok SEO: What is it Really?
TikTok SEO is the act of optimizing the performance of your TikTok videos with hashtags, keywords, post timing and content planning. Nearly 40% of young internet users are side-stepping Google in favor of utilizing social media for search queries.
The days of search engine optimization being restricted to the magic pages of Google are gone, and there’s never been a better time to apply those SEO learnings to your social media feed- especially TikTok!
TikTok SEO Trick #1: Use Hashtags
Did you know that Google indexes TikTok content? This means that hashtags benefit not only your views and performance within the TikTok app, but also for Google!
Finding the right number of hashtags can vary from video to video, but 3-5 is generally an excellent place to start.
When it comes to the TYPE of hashtags, you’ll get better results the more popular the hashtag is, so try to find trending hashtags that suit your content or long-tail hashtags for more optimization.
TikTok SEO Trick #2: Keep Your Audience Engaged
Another fantastic way to ensure your TikTok videos and profiles are TikTok SEO friendly, ensure that your audience is engaged by creating eye-catching and thumb-stopping videos. Educational and comical videos tend to perform better than other types of content, as well as visually appealing videos that still have the “spur-of-the-moment” feel that TikTok is known for.
In addition, the most successful TikTok SEO-friendly videos incite emotion in the watcher- and inspire them to engage on a personal level. It helps in the brainstorming phase to picture how your target audience might respond to your video and film/direct accordingly.
TikTok SEO Trick #3: Optimize Your TikTok Videos for Optimal Results
It’s not TikTok SEO without a bit of optimization, now is it?
Let’s go over some of the basics for TikTok SEO optimization:
#1 - Use trending sounds and hashtags
If you can find a way to incorporate your brand or business mission into your TikTok content, this can be a highly effective tool for getting recognition fast. Remember: the more eyes on your content, the better!
#2 - Keep your content short and sweet
It’s TikTok, after all. TikTok is known for its short, sweet videos that keep users engaged before they swipe away…perhaps forever. And with such a limited time, you have to be on the ball when it comes to presenting your message. TikTok SEO for business best practices indicates that videos 10-60 seconds long perform better than videos shorter or on the longer side of the scale, so you’ll want to keep this in mind when creating your next viral video.
#3 - Utilize long-tailed keywords
Long long-tailed keywords within TikTok captions is a highly effective tool for getting more eyes on your content, so the next time you’re ready to post, don’t forget to include them! The difference between not having them and including them can be stark.
#4 - Keep the title of your videos relevant
Your title should match the intent and subject of your video for the best results. It can also be annoying for users looking for particular content if videos are incorrectly named, so pay special attention to the copy in your titles and captions!
Optimizing your TikTok content for a more successful TikTok SEO strategy will always result in more views, more traffic and more engagement.
TikTok Seo Trick #4: Utilize Cross-Promotion in Your TikTok SEO Strategy
Don’t forget the power of the cross-promotion when it comes to your TikTok SEO strategy. This can be a wildly effective tool for driving people to your website or other social media profiles across platforms. If you’re at a loss for how to repurpose your TikTok SEO content, here are a few ideas to help jumpstart your cross-promotion campaign:
- Utilize your TikTok videos as Instagram Reels
- Report your TikTok videos on your website and on Facebook
- Promote your TikTok videos in social media groups
- Compile your TikTok videos into playlists or round-up videos on Youtube
- Utilize your TikTok videos on LinkedIn to point back to your profile or website
TikTok SEO cross-promotion is helpful for both platforms and can help widen your audience, so don’t hesitate to take advantage of the FREE opportunity!
TikTok SEO Trick #5: Utilize TikTok Analytics to Drive Better Results Over Time
There’s no TikTok SEO strategy without analytics! Measuring and testing is a huge part of improving your TikTok SEO strategy over time, so you’ll want to work to ensure you’re tracking engagement, visibility, and your efforts over time to find out exactly what’s working, what needs to be changed and what needs to be eliminated from your strategy or content plan entirely.
TikTok SEO: Frequently Asked Questions
Still got some unanswered questions? We got you covered. Let’s take a look!
How Do You Optimize SEO on TikTok?
Hashtags, video length, caption and content are vital parts of the TikTok SEO optimizing process, so paying special attention to your efforts and following our TikTok SEO best practices will help get you on the right track.
Is TikTok a Good Marketing Tool?
YES! TikTok is an incredible marketing tool for your business, especially if you’re utilizing TikTok SEO in your efforts. From increasing your website traffic to driving brand awareness, TikTok can be a useful marketing tool for every stop in the funnel.
How Do I Optimize My TikTok Content?
Keeping your videos to 10-60 seconds in length, utilizing trending sounds and hashtags, and working with a TikTok SEO agency are the fastest and most effective ways to optimize your TikTok content for best results.
How Can TikTok be Used as a Marketing Tool?”
TikTok, especially when paired with an effective TikTok SEO plan, can be wildly effective for brand awareness, lead generation, website traffic campaigns and engagement for your business! All it takes is some industry knowledge and some experimentation, and the world is your oyster.
TikTok SEO: Ready to Take Your Efforts to the Next Level?
The experts at Sociallyin deliver end-to-end solutions, from brainstorming to creation to TikTok SEO optimization so you can sit back, scroll and watch the results pour in.