Managing your own social media marketing can often be a nightmare. Without the expertise, extremely limited time and no space to be creative, businesses often find that their social media presence can easily slip under the radar.
And with social media taking a front seat in the marketing game these days, this is the polar opposite of what needs to be happening.
But how can companies manage their social media in such a way that they can afford a little free time and space to be creative and experiment?
The secret is in several time-saving social media marketing strategies. And today, we’re going to focus on the scheduling.
Do More On Fewer Platforms
What platforms does your target audience frequent the most? THIS is where you should be spending your time, money and effort.
Putting your resources on the platforms where your customers spend the majority of their time means you’ll get more conversions, engagement, clicks and an overall better ROi for your effort.
Re-Purpose Old Content
It’s a time-saver and money-maker.
Creating large pieces of content that you can take pieces from for different platforms is a great way to re-purpose your content. Make those blogs into podcasts, or your podcasts into blogs. Create a lengthy Youtube video and share segments across platforms. Turn THAT video into a podcast.
Be creative! There’s plenty of ways to re-purpose your old content, even the poorly performing content if you shake it up.
What About Curating Content?
I’m a firm believer in every business having a unique voice on each social media platform.
P.S Check out this article we wrote about helping your business find a social media voice.
That being said, curated content can be very helpful in establishing relationships by expanding your audience and saving you time in the long run.
It’s also extremely beneficial in that it paints a picture for your audience that your company isn’t all about YOU but rather providing insight and education into the industry by empowering others.
Say no to the Myth of Multitasking
When you multitask, you’re opening the door to distractions, a major drop in productivity and putting unnecessary strain on your mind and the people working with you.
Did you know it takes twice as long for you to get into an efficient working “groove” after you lose focus?
Start scheduling a time to do certain tasks. Social monitoring, engaging with your followers, setting aside time to create visual content, responding to messages and emails, etc. This will help you stay productive and minimize distractions so that you can get more done in less time.
Next time you’re tempted to multitask, remind yourself that it will only slow you down and keep you from doing what’s important in an efficient frame of mind.
Automate Tasks Where Possible
This is huge. Automating where possible will save time, money and your own mind. Believe me.
Some awesome social media automation tools that I would personally recommend would be Hootsuite, Buffer and Sprout Social.
Hootsuite is awesome because it gives you the ability to monitor all of your engagement, has incredible analytics tools and also allows you to schedule content across multiple platforms.
Buffer, besides being incredibly user-friendly, gives you the ability to work on dedicated campaigns inside of a dedicated interface. This tool is also particularly known for its comprehensive analytics.
Sprout Social doesn’t only give you the ability to schedule content, it also suggests the best time to post, identifies influencers and tracks keywords, as well as plenty of other awesome features.
Start automating ASAP and use your time on more important business growth opportunities.
Running Dry on Content Ideas?
If you feel like the well of creativity is running dry, don’t sweat it. Whether you can’t seem to think of anything new or just can’t seem to put the words floating in your head down on a text document, there are ways to manage the content ideas and make sure your audience is never going without. Go check out our tips to NEVER run out of creative content and keep the creative mind alive for a few of our incredible creative hacks.
Saving yourself and your employees and partners time by scheduling your content and correctly managing your time is crucial to a winning social media strategy. So what do you say? Are you ready to launch your business into a future of success? What are you waiting for?!
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