Round 2...
Staying in conversation is utterly important, especially on Twitter where everything is in real-time, and it’s important for your brand to be effectively relayed.
Engaging in conversation on Twitter is not only about avoiding automated responses, but it is also about identifying your target audience. By conversing with your followers in a genuine and personal way, you can learn about their interests and create lasting relationships. This is a vital component of Twitter interactions as it allows you to establish brand equity and improve your overall reputation. Being real and creating relationships should be at the forefront of your Twitter strategy. Take the time to speak to your followers using their names and engage in discussions about their interests. By doing so, you can create leads, establish customers, and set yourself apart from the competition. Remember, social media is all about relationships, and Twitter is a powerful tool for building them.
- Be real
- Create relationships
- Set yourself apart
BE REAL
It’s really important to stay away from being automated. You want you post to seem like a human, not a robot. There are several things that can contradict this also. It’s one thing to schedule post such as blogs or pre-written content. But, it is another thing to schedule “thank you for following” replies.
Those replies make your account seem automated, and impersonal, which ultimately will draw people away.
Tweet to your audience using names; avoid using just the twitter handle. Speak to them about their interest. Also, allow them to interact with you. Give them something to converse about, share interest and ideas.
CREATE RELATIONSHIPS
When you stay in the conversation, this makes it easier for you to determine your target audience. This is similar to the audience aspect in Scheduling. However, this is a more personal level. With scheduling, you’re able to see who interacts and when. However, with the conversation you’re able to actually interact with those people and create relationships.
Relationships – that’s what social media is all about. It allows you and your following to establish something that, without social media, would not be established.
It helps you create leads and establish customers. Your brand equity will rise, and your overall reputation will also improve.
SET YOURSELF APART
Becoming a thought leader on Twitter is an excellent way to set yourself apart from the competition. By sharing high-quality content and engaging in meaningful conversations with your followers, you can establish yourself as an expert in your field. This will not only help you gain more followers, but it will also increase your brand's credibility and reputation.
To become a thought leader on Twitter, you need to focus on creating and sharing valuable content that is relevant to your target audience. Share industry news, insights, and best practices that your followers will find useful. Don't just share your own content; curate content from other thought leaders in your industry and share it with your followers.
Finally, don't be afraid to express your own opinions and ideas. Thought leaders are not afraid to take a stand on controversial topics and share their unique perspectives. By doing so, you will attract followers who share your values and beliefs, and you will establish yourself as a leader in your industry.
As you can see, the conversation aspect is only one tiny piece to the twitter puzzle. Be you, engage with others and establish lasting relationships!
Be sure to check back for the last installment of this series, Additives. I’ll be touching on the additives of twitter and how they tie this puzzle together! Be sure to check out my e-book, All About That Twitter, that focuses on everything twitter related!
Until next time, cheers!
If you enjoyed this post, Twitter: Conversation, be sure to share it and check out more from us here at Sociallyin! Thanks!
Your Comments :