Are you ready to learn to utilize Twitter as the perfect marketing tool for increasing brand awareness, boosting conversions, driving conversations around your brand and boosting website traffic?
TWITTER MARKETING GUIDE: THE MOST EFFECTIVE SOLUTIONS FOR YOUR BUSINESS
If the answer is yes, you're in the right place because today we're diving into the ins and outs of Twitter marketing for beginning and professionals alike.
Ready to get started? Get ready to take notes and let's party! 🎉
Whether you're totally new to the concept of Twitter marketing or know your way around the block, this guide is going to help take your online brand to the next level through strategical analysis and planning for results you can SEE.
How Can Twitter Marketing Benefit My Business?
Twitter is, in a lot of ways, the PERFECT marketing platform because it costs NOTHING to have a presence on Twitter, promote your brand organically, share related content with your target market, provide assistance and customer service, AND to top it all off, Twitter gives you the opportunity to expand your reach and find conversations that are taking place around your brand.
This free exposure, (though it takes work) can be an extremely powerful marketing tool for your business if you decide to learn how to properly wield it.
And that's what we're putting the spotlight on today.
What is a Twitter Marketing Strategy and How Can it Benefit My Business
A Twitter marketing strategy is a blueprint that lays out exactly how your brand will approach the creation, publication and distribution of content, as well as how you will approach analyzing and improving upon your efforts.
It takes the same amount of energy and work to create a Twitter digital marketing strategy as it does any other social media platform strategy, so be prepared to:
#1 Create buyer personas
#2 Create content (it should be engaging and unique)
#3 Plan a content schedule
#4 Analyze the results of your strategy
How to Create a Twitter Marketing Strategy
Unfortunately, Twitter digital marketing isn't as simple as just showing up and tweeting. Like we mentioned before, there's quite a bit of legwork to do prior to beginning to see massive success on the platform.
#1 Run an Audit on Your Twitter Account
If you don't already have a Twitter account, this is when you would create one. However, for those of you who have an existing account, it's time for an audit.
Look over your whole profile and make notes about what content has performed and what hasn't in the past.
This is also a great time to update contact information, URLs and analyze the performance of the hashtags you're using.
Your Twitter Analytics Dashboard will give you all of the information you need to correctly audit your profile to find out what's working and what isn't and what you can improve to grow your audience.
#2 Embrace a Brand Voice
So what particularly interests crowds on Twitter?
As one of the most engaging places to find your audience, Twitter marketing is impossible without embracing a particular brand voice and tone.
This is because the Twitter universe is looking specifically for businesses who are authentic and true to themselves, even when it comes to content and the way it is presented.
Are you fun-loving and mischievous or more on the professional end of the spectrum? Maybe you want to be a little snarky, engaging and informative all at once.
Whatever tone you settle on, just make sure it's an accurate depiction of your brand as a whole.
#3 Utilize Hashtags for Twitter Marketing
Tweets with relevant hashtags get almost DOUBLE the engagement and views than those that don't utilize them with each tweet.
Now, this absolutely does NOT mean that it is wise to load up every tweet with hashtags. Instead, be mindful of which hashtags you're using and keep it to 5 tops.
Some brands also take the time to create their own hashtag and encourage others to use it as well. This can be a hashtag around a particular event, product or related service.
If you're having trouble finding which hashtags are best for your brand, Sprout Social has a trend report that's great for keeping up with #whatstrending and we 10/10 recommend.
#4 Determine the Best Times to Post on Twitter
If you want your tweets to get the most exposure, you'll need to pinpoint when the optimal times to post are for your particular business and industry.
A good general rule of thumb is to post anytime between 9 and 11 on Wednesdays and Fridays, but the window is a lot larger with better research.
(Between 8 AM and 4 PM on Fridays is a GREAT time to garner the most engagement.)
#5 Schedule Your Tweets to Save Time (And Sanity!)
While there are certainly exceptions to this, (we're looking at you, Oreo. ;)) the majority of your Tweets should be planned, written and any relevant content designed several weeks in advance with constant monitoring to ensure it's still up to par and not going to ruffle feathers by being posted at the wrong time.
The main take-away is to be CONSISTENT. Even if you're only posting once a day, it's important to stay on top, but also stay RELEVANT.
#6 Go All Out With Engagement
Twitter marketing: it's all about engaging with your audience, sharing in their struggles, providing solutions and educating them around HOW you can help them achieve their goals.
But in addition, it's also about engaging with the individuals who are talking about your brand, including when it relates to support questions, praise and disappointment.
The truth is that twitter digital marketing can be a GREAT way to address customer service issues when you're properly wielding it as a tool for help and support.
#7 Set Goals and Make a Move to Reach Them
One of the most important parts of Twitter digital marketing is setting attainable goals and taking the steps you need to reach them. This can include setting goals for follower counts, an X% engagement increase or any measurable goal-so long as you're keeping up with it and truly working to make it an attainable one.
You can also set goals for general Twitter marketing growth. Maybe you've set a goal for when you're planning on discussing ads with a social paid ads agency, or you're working to generate leads through a downloadable guide and/or email newsletter.
However you decide to approach the situation, just remember to keep it attainable so that you can feel confident about reaching your goals and expanding growth over time. Remember: no great progress happens over night.
Twitter Marketing for Business
Okay, so you've got your profile optimized, you're setting goals and you're using hashtags, but there's more to it in the grand scheme of Twitter marketing for business...right?
#1 Brand Your Profile
You don't want anyone to have to GUESS about whether or not your Twitter profile belongs to you. This might take a little work, but branding your profile is a (very) important part of the Twitter marketing for business world.
A few ways you can do this would include:
- Branding your Twitter handle: like @skincare_central or @nextgenmedgroup. As another example, our handle is @sociallyin on every platform. No exceptions.
- Update your Twitter Header: by providing a header that is unique to your brand and includes your logo, you're reminding people who are are with just a glance.
- Update your Twitter profile picture: the preferred approach to this would be your logo and/or a picture of yourself if you're taking the influencer approach.
- Update your Twitter bio: You'll have 160 characters or less to work with here, so it needs to be direct, to the point and personal.
- Don't forget a website URL!
- Give your company a birthday: this can be the day your company was founded or how long you've actively been in business- maybe the day you started dreaming big enough to consider your company an option!
#2 Utilize Twitter Marketing for Driving Traffic to Your Website
Anytime someone tweets a direct link to your website, mentions your website or includes information from your website, it's time for a RETWEET!
You can also embed tweets on your website, consider launching twitter ads and regularly incorporate your URL in tweets.
#3 Get Your Business Verified on Twitter
Depending on the size of you company and your following, you may want to consider getting verified sooner rather than later.
This can help build trust with your audience because they can be immediately aware of the fact that YES they're conversing with a verified company and that it's truly you. And you're there to help them.
#4 Focus on Growing Your Twitter Following
The larger your Twitter following, the more people will see your content, right? Of course. So growing your Twitter following should be among the most important aspects of your Twitter digital marketing campaign.
Thankfully, there are several relatively easy ways to make this happen.
- Making ALL of your Twitter content easily shareable. Anywhere.
- Using brand-specific, unique and relevant hashtags.
- Hosting giveaways and contests.
- Asking questions.
- Getting a push in the right direction with help from relevant Twitter influencers.
- Interact with your followers by sharing their content, re-tweeting, liking and commenting on their Tweets. Prove you're worthy of a follow!
- Use images and videos to boost views.
Sometimes, following relevant twitter users in your industry can also be a great way to get some attention. Especially if you're taking the time to interact on a daily basis.
Remember: it only takes a few minutes to drop a like and a comment. So make it happen!
Twitter Marketing Best Practices
When it comes to Twitter marketing, utilizing the best social network platform practices are the ultimate key to success. 🔑
In this instance, we're going to go over some of the lesser-known best practices to give you a head start on the best ways to give YOUR brand a boost in the Twitter digital marketing realm.
#1 Test, Test, TEST! And Then Test AGAIN!
There is a universe of things to learn from your Twitter marketing efforts. By utilizing your successes, failures and anything and everything in between, you're giving yourself the opportunity to continually improve your efforts over time.
What messages are truly resonating with your audience? Which content seems to draw them in more easily and readily? Is there particular copy, images or hashtags that often lead to more sales?
These are all things you can be taking notes on and learning from- even in the very beginning of the process.
Every effort is worth measuring!
#2 Plan Ahead With Evergreen Tweets
In *addition* to your content schedule full of tweets on the daily, we 10/10 recommend storing a large selection of Evergreen, approved Tweets for when you need some extra content, for whatever reason.
This will help you stay on top, even in a pinch!
#3 Crown a Content Theme King
Another great way to create engagement and garner excitement from your audience is crowing a different content theme king a few days a week.
For example: mindful Monday, tell-all Tuesday, studious Saturday, etc.
This will also make planning and scheduling content so much easier!
#4 Improve Your Response Time with a List of Answers to Commonly Asked Questions
It's all in the title, y'all.
Save yourself and your team an immense amount of time AND garner more trust and care points from your audience with lightning fast response times thanks to already answered questions.
(Saving them in a Google spreadsheet will help you keep everything organized as efficiently as possible.)
#5 Keep an Eye Out for Relevant Opportunities to Connect
By staying on top of trending hashtags, relevant conversations and hashtags and looking out for mentions, you're opening the door to more opportunities to connect and grow your following.
A 10/10 as far as best practices go.
Unfortunately, we're well aware of the fact that one blog could not sufficiently answer the many questions around this topic, but we definitely want to try our best.
Here's some of the most frequently asked questions around Twitter marketing, but if you don't see a question you have, drop a comment and let's get you some answers!
Why Use Twitter for Social Media Marketing?
But WHY use Twitter for social media marketing?
Twitter is home to more than 330 million monthly active users, making it quite the platform for businesses just getting started in the social media marketing space.
In addition, it's relatively easy to use and makes growth tracking a breeze.
Also, it's just plain fun.
How to Market on Twitter Effectively?
If you want to embrace a form of wildly effective Twitter marketing, there are only a few rules you have to stick to. These rules include:
1) Engaging regularly with your audience
2) Using relevant hashtags
3) Correctly branding your profile
4) Publishing content at least once a day
5) Following conversations around your brand
Why is Twitter a Good Marketing Tool?
Twitter is home to more than 330 million monthly active users and constantly growing as more brands and individuals move to the platform for updates in the political, national and local sphere.
With so many potential customers and so many available tools for accelerating brand growth, it's no wonder that so many brands have taken advantage of the Twitter platform for brand growth.
How Do You Use Twitter for Marketing?
The important thing is to stay relevant, connect and engage on a daily basis and provide your audience with the solutions they need to solve their everyday problems.
This approach works for both B2C Twitter marketing and B2B Twitter marketing.
How to Use Twitter for Marketing Purposes?
If you're looking to use Twitter for marketing purposes, you need to brand your profile, look for ways to engage and connect with your target audience, take advantage of trending conversations and hashtags and tweet at least once a day with relevant, engaging and informative content.
Experience Next Level Growth With Twitter Marketing
Whether you're a big, medium or small business, there's little doubt that your brand could succeed on Twitter with the proper digital marketing strategy, tools and expertise.
If you're interested in getting involved in the space, we want to help YOU get there with thumb-stopping, relevant content that speaks volumes about your brand before customers ever reach your website.