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Under the Influence of Social Media Influencers

“Ma’am, do you know why you have on Calvin Klein undergarments, are drinking Fit Tea, or have shoes that look like flamingos in your shopping cart??”

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" 😻😻😻 "

Uh, well, I can explain.

As a well adjusted narcissist, and I am aware of how much I want to be ‘liked’ and appear to ‘have it all together.’ Through social media we are now able to engage and create relationships with people who once seemed fictitious. These people are known as Social Media Influencers, Instagram Famous, Twitter Personalities and the once relevant and dearly missed ‘Viners’.


" :( "

Social Media Influencers are able to portray inclusiveness, and invoke a secret-club-like environment on their social platforms. They present the idea of “you can do this also” and honestly, it SPEAKS, and then you find yourself influenced and it makes you want to stomp on their Femme 90 - Suede clad toes.

We might perceive these personalities as stronger thinkers, writers and doers than ourselves, who's curated lifestyles are far from reality, and crave for our lives to reflect what they are projecting.

At Sociallyin, some of our team didn't consider themselves ‘influenced,’ or dictated by how they see themselves or make purchase decisions. We took a harder look, and turns out not even the most unique personalities are immune to the magnetic appeal of influencers.

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Hank Washington - Art Director

Influencer: Will Patterson


“I'm a fan of of design and lettering. He recommends tools for implementation of some of the best practices for designing.”

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Influencer: Anderson Paak


"His approach to layout his instagram reflects his approach and layout to music. Highlighting different aspects of culture, history, and art with creative collages mirrors his personality and interest."



Influencer: Paper Frank


“Paper Frank is an artist who influences upcoming artists, gamers and designers like myself.”




Lizzie Earley - Community Manager

Lizzie’s explaination was simple, “if your instagram is cool, pretty, you’re fit, have nice clothes — I want to buy what you’re advertising lol"

Influencer: JoJo Fletcher


Famous from the bachelorette, now a fashion/fitness guru and influencer.Screen Shot 2017-09-28 at 1.04.57 PM.png


Influencer: Kiki


👸🏼 Mother of Drones ⌘ Travel Blogger | Photographer | YouTuber 📍 Currently Exploring: Las Vegas 🎰 Travel Tips and Videos

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Influencer: Linn Jacobsson


 ♡ Influencer ♡ Gymshark Athlete ♡ Women's Best ♡ ♡ 

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Adrian Marcus - Creative Director

Influencer: Diddy


"I have always admired Diddy and the many successful businesses he has ran, like Ciroc."

He is also famous for partnering with other influencers like French Montana. Together they have launched a new flavor of Ciroc, French Vanilla.

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Adrian has even influenced me to drink Diddy’s Aqua Hydrate.

IMG_1359.jpg" currently "


Influencer: Wiz Khalifa


In 2011 it was hard not to be influenced by the inspirational and thought provoking lyrics:

“Taylor gang, Taylor gang, Taylor gang, Taylor gang,

Taylor gang, Taylor gang, Taylor gang, Taylor gang,

Taylor gang, Taylor gang, Taylor gang, Taylor gang,

Taylor gang, Taylor gang, Taylor gang, Taylor gang,

You know I'm reppin' Taylor”

*Back in College* Wiz Khalifa influenced Adrian to wear camo shorts all summer.

"Camo shorts go with anything I want to wear." It was a very cool summer. ;)



Kaushal Kakadia - CTO

Influencer: Drake


 “Drake's music has really inspired me, and honestly, I just love it. His music has influenced me to follow and purchase everything he advertises. Most recently I have bought Virginia Black Whiskey Drake's whiskey brand."

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Influencer: Dave Asprey


Dave is the founder and creator of Bulletproof Coffee and Brain Octane Oil. I found out about Dave through my own love for coffee and being healthy, but his knowledge and expertise on the body is what influenced me to buy his products, more specifically the brain octane oil. Screen Shot 2017-09-28 at 1.25.28 PM.png


Influencer: Grant Cardone


"I started following Grant Cardone because of his motivational talks and expertise in business. He is a very successful businessman and an even better sales guy. I'm not too fond of sales, but because of his success, he has influenced me to become a better day to day executive. I bought his 10x Growth Planner because I wanted to manage my day to day more like him."

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Who do you think influences you? We wanna know, and we wanna do the same.

Let us know!

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