Historically, the South hasn't always been the most open to change so it's understandable that they're somewhat behind the curve when it comes to Digital Marketing and more specifically Inbound Marketing. Realizing this, we at SociallyIn are here to help. Our latest campaign, Inbound 101, is all about educating you on the basics of Inbound Marketing and the benefits it can provide to your business. What is Inbound Marketing?
Over the next few weeks, we will break down all the ins and outs on Inbound offering various tips, hints and tricks that can help you develop and execute successful Inbound Campaigns.
Check out these free offers to learn more about the effectiveness of Inbound Marketing
- Smart Marketing Goals
- Inbound Marketing Effectiveness
Inbound provides the blueprint to turn complete strangers into your biggest fans. With a proven methodology from our partners at Hubspot, you have a roadmap to inbound success.
There are 4 stages in the Inbound Methodology: Attract, Convert, Close, and Delight.
Getting here means you're on the right path. That relevant traffic has been converted to relevant leads and now it's time to turn those leads into customers. The Close stage applies marketing tools that will ensure you close the right leads, effectively.
Need help attracting those leads to convert?
What happens when a new visitor goes through the process of becoming a lead but isn't quite ready to make a purchase? A series of well thought out emails providing additional content and info can be just what they need to build trust and guide them towards making a buying decision.
Customer Relationship Management (CRM) software helps you communicate effectively with leads and prospects across all channels by ensuring that you have all the information you need readily available.
Closed Loop Reporting
What blogs, CTA's and Landing Pages are performing best? Which could use some tweaking? Are leads being adequately nurtured through the sales process? All this matters. Analyze this data will show just how effective your efforts are and provide insight to what needs improvement.
Workflows / Marketing Automation
Workflows are automated emails tailored toward prospects current placement within the buyer's journey. When a visitor downloads an offer, it's a great idea to send them related information to educate them more on the topic as well as guide them further through the funnel. Make sure these emails are geared toward the interest of the prospect.
That wraps the Close Stage of the Inbound Marketing Methodology. These tools will help you turn those leads into customers.
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